Senior Copywriter; Banking​/Insurance

Job Purpose

To craft clear and engaging copy on complex projects, that guides users through digital experiences. Enabling and enticing users to achieve their goals and tasks with ease in line with the strategy of the business.

Job Responsibilities

• Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos
• Drive vision for product language and content across customer journeys
• Identify and articulate problematic moments in user flows with the goal of raising the CX bar
• Define and document standards, patterns, principles and processes to establish a unified approach to communications
• Drive alignment on style, voice and tone across channels
• Collaborating with multi-discipline practitioners and project stakeholders
• Presenting work to stakeholders and managing good relationships with them
• Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent
• Manage content resources across work streams and multiple project sprints
• Influence and adapt to stakeholder feedback
• Lead, collaborate and influence (with or without mandate) design, tech and product teams
• Provide direction and mentorship to junior UX writers and educate cross-functional partners on the role of content
• Develop playbooks for execution of content strategy across the enterprise
• Support the achievement of the business strategy, objectives and values
• Stay abreast of developments in field of expertise
• Ensure personal growth and enable effectiveness in performance of roles and responsibilities
• Contribute to the Nedbank Culture building initiatives (e.g. staff surveys etc)
• Participate and support corporate responsibility initiatives for the achievement of business strategy
• Seek opportunities to improve business processes, models and systems though agile thinking

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

Degree or Diploma in English, Copywriting, Communications or Journalism

Preferred Certifications

Certification in UX Writing, Content Strategy, UX or Design

Minimum Experience Level

4
-7 years in Digital Copywriting experience preference from the Insurance Industry but will consider Financial Services experience.