Omnichannel Specialist

Are you passionate about transforming customer engagement and shaping the future of omnichannel excellence? Do you thrive at the intersection of digital innovation, customer experience, and data-driven strategy? If so, we are looking for a forward-thinking and collaborative Omnichannel Specialist to join our Customer & Patient Experience team in South Africa, Johannesburg.

This is a unique opportunity to elevate how we engage with healthcare professionals (HCPs) and patients, strengthen our omnichannel capabilities, and contribute to a seamless, personalised experience across all touchpoints. Your new role

As an Omnichannel Specialist, you will drive the development and execution of integrated, compliant, and insight-led engagement strategies that enhance how we connect with HCPs and patients. You will be a key partner to commercial, medical, and cross-functional teams, helping shape omnichannel journeys that are meaningful, relevant, and aligned with strategic imperatives. Your main responsibilities will be to:
Guide the design and execution of cohesive omnichannel journeys across HCP and patient touchpoints in alignment with local, regional, and global strategies. Optimise content and campaigns across all channels to maximise reach, relevance, and engagement impact.

Drive personalisation at scale through marketing automation tools, segmentation, and triggered journeys. Build omnichannel capability across teams by promoting best practices and strengthening digital literacy.

Measure, analyse, and report performance, transforming data into actionable insights for continuous improvement.

Ensure all omnichannel activities follow internal policies, compliance standards, and regulatory guidelines.

Identify opportunities for innovation and champion new technologies and digital solutions to enhance engagement effectiveness. Your new department

You will join the Customer and Patient Experience department — a strategic and highly collaborative team working to elevate engagement excellence across the organisation.

The team partners closely with Sales, Marketing, Medical, Regulatory, Communications, Market Access, Digital Excellence, and regional OCE counterparts to ensure that omnichannel strategies are seamlessly integrated, customer-centric, and impactful. We operate in a fast-evolving environment where innovation, cross-functional alignment, and data-driven decision-making are central to delivering outstanding customer and patient experiences. Your skills & qualifications

To succeed in this role, you should have Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or a related field. 3–5 years of experience in pharmaceutical marketing, digital engagement, or omnichannel execution.

Proven experience managing omnichannel campaigns using CRM or marketing automation tools.

Strong understanding of compliance, content approval workflows, and experience building or adapting content.

Hands-on experience with channels such as email, HCP portals, Whats App for Business, IVAs/eDetailing, webinars, and third-party platforms.

Exposure to patient engagement initiatives or digital patient platform management. As a person, you are a strategic thinker with a strong ability to turn customer insights into practical, long-term omnichannel plans. You bring a customer-centric mindset and solid understanding of digital marketing, targeting, and analytics, allowing you to interpret engagement data and translate it into clear recommendations. You are confident working across digital platforms, collaborate effectively with diverse stakeholders, and manage multiple projects with ease.

You approach challenges creatively, think proactively, and bring an innovative mindset to your work. Strong communication skills, resilience, and the ability to create clarity in complex situations define your way of working. Working at Novo Nordisk Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity.

For over years, this unordinary mindset has seen us build a company unlike any other. One where a…