Adops Lead

Core Responsibilities

You will be responsible for the technical coordination of trafficking digital campaigns, creating floodlight activities, as well as monitoring and reporting / attribution model report for your client(s).

Leading and upskilling the team is key.

• Trafficking services
• Trafficking management with publishers
• Creating Floodlight tags / managing attribution model report
• Monitoring of ongoing campaigns, anomaly detection and analysis of a range of performance indicators
• Campaign reporting
• Setting up campaign post site tracking
• Monitoring and managing adserving costs
• Constant improvement of campaign delivery and reporting opportunities
• Troubleshooting with any campaign management, trafficking and reporting related issues
• Understanding, applying and reporting on brand safety

3+ years experience in ad publishing and campaign management, or experience in an agency as an Ad Ops Specialist.

Understanding of agency reporting and optimization processes.

Knowledge and experience of digital ad servers (trafficking and reporting), such as Sizmek, Double Click Campaign Manager, Adform, etc.

Knowledge and experience of brand safety and viewability tools such as Double Verify, IAS, Moat, etc.

Knowledge and experience of live reporting dashboards such as Datorama.

• Ability to prioritize, multi-task and work under pressure to meet deadlines.
• Ability to analyse data and provide insightful recommendations.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Detail-orientated with exceptional critical thinking and problem-solving abilities.

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