Senior Manager: CoE & Business Enablement

Overview

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

An exciting opportunity to lead the PPB (Personal & Business Banking) Change Management Centre of Excellence (CMCoE) and digital adoption agenda by embedding the change vision, CM standards and methodologies, and driving data led digital adoption strategies across the organisation. This role ensures consistent, scalable change practices, accelerates usage of digital platforms, and strengthens customer and colleague experience through strong governance, capability building, and cross functional collaboration.

• 1. Change Management Leadership (Change Management CoE)
• Implement and maintain the CMCoE vision, standards, and strategic alignment with organisational goals
• Embed, frameworks, and capability requirements
• Embed consistent, scalable change management practices across programmes and business units
• Ensure measurable, insight led change readiness, adoption, and performance through transparent OKRs, KPIs, and leadership reporting
• Foster a digital first culture by supporting internal adoption of digital tools

• 2. Digital Adoption Strategy & Execution
• Develop and implement bank wide digital adoption strategies to increase usage of Absa’s digital products and services
• Build a compelling digital value proposition by translating product features into clear customer and colleague proof points
• Identify opportunities to scale adoption using data, insights, user behaviour, and market trends
• Design and execute targeted digital and direct campaigns to drive digital usage, customer satisfaction, and retention
• Drive continuous optimisation of digital engagement across channels

• 3. Governance, Standards & Operating Model
• Implement and maintain the CM framework and governance, including standards, processes, controls, and ways of working aligned to enterprise delivery frameworks (e.g., ADKAR, PDLC)
• Design and evolve the CM operating model (RACI, service catalogue, engagement channels)
• Provide quality assurance through structured reviews, coaching, and formal checkpoints on change artefacts

• 4. Methodology, Frameworks & Tools Stewardship
• Maintain CM frameworks (PCM, ADKAR integration, Lean Change, PDLC alignment)
• Develop and maintain toolkits, playbooks, guides, and templates to support practitioners and leaders
• Conduct periodic reviews of methodologies and incorporate lessons learned and emerging best practices
• Curate a centralised change management repository with best practices and reusable artefacts

• 5. Change Delivery & Enablement
• Lead capability building initiatives to uplift change competencies across the organisation
• Monitor progress through PCM dashboards, readiness assessments, and continuous feedback loops
• Drive long term embedment through reinforcement actions and lessons learned reviews

• 6. Cross Functional & Stakeholder Collaboration
• Partner with Marketing, Product, Technology, Operations, Customer Service, Branch Networks, and Group Digital teams to align adoption and change initiatives
• Equip teams with tools, content, and knowledge to support digital conversations and customer guidance
• Build shared ways of working that promote outcomes driven execution and collaboration across value chains

• 7. Leadership, People & Partner Management
• Lead and mentor a team of digital adoption and change management specialists
• Provide strategic guidance, performance management, and skills development
• Manage third party partners and vendors, ensuring value creation and alignment to strategic goals
• Champion innovation in change management, including data driven, AI enabled, and modern digital practices

• Leadership & Strategy Strategic thinking, organisational alignment, portfolio level insight, strong senior level influence
• Technical Change Management Deep knowledge of CM methodologies (ADKAR, Prosci, LCM)
• Skilled in designing frameworks, tools, standards, and operating models
• Strong advisory, coaching, and facilitation capability

• People & Capability Building Expertise in capability development, stakeholder engagement, communication, and change leadership
• Ability to build and sustain communities of practice and change networks

• Analytical & Innovation Strong measurement, data analysis, and insight generation capability
• Continuous improvement mind set with understanding of digital, data, and AI enabled change tools

Bachelor`s Degrees and Advanced Diplomas:
Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable…