SEM Specialist

Job Title: Search Engine Marketing Specialist (SEO & PPC)

Department: Search Engine Marketing

Reporting To: Head of Search Engine Marketing / performance marketing manager

We are seeking a results-driven Search Engine Marketing Specialist responsible for planning, implementing, and optimising paid search (PPC) and organic search (SEO) strategies. The successful candidate will play a key role in improving client visibility, driving qualified traffic, and delivering measurable business outcomes through data-driven search marketing initiatives. This role requires a strong analytical mindset, technical understanding of search platforms, and the ability to translate performance insights into actionable optimisation strategies.

• Plan, build, and optimise Google Ads campaigns aligned to campaign objectives
• Conduct keyword research and audience targeting strategies
• Monitor campaign budgets, pacing, and performance KPIs
• Implement audience segmentation in Google Analytics 4
• Implement conversion tracking and ensure accurate data collection
• Conduct A/B testing across ads, landing pages, and audiences
• Deliver performance reports with optimisation recommendations

• Conduct technical, on‑page, and off‑page SEO optimisations
• Perform keyword research and search intent analysis
• Support local SEO initiatives and location‑based campaign strategies
• Monitor and provide insights on reviews, engagement, and listing performance
• Optimise website content, metadata, and internal linking structures
• Monitor website health using technical SEO tools
• Implement and maintain structured data where applicable
• Optimise and maintain Google Business Profiles
• Track organic performance and provide ongoing improvement strategies
• Collaborate with content and development teams to implement SEO best practices

• Configure and manage Google Analytics 4 properties
• Implement and maintain tracking via Google Tag Manager
• Ensure accurate event, conversion, and eCommerce tracking
• Analyse user behaviour and campaign performance to identify opportunities
• Produce insightful performance reports and dashboards

• Minimum 2 years experience in Search Engine Marketing (SEO and PPC)
• Proven experience managing Google Ads campaigns
• Strong working knowledge of Google Analytics 4
• Experience implementing tracking using Google Tag Manager
• Experience using SEO tools (SEMRush, Ahrefs or Ubbersuggest)
• Experience managing or optimising Google Business Profiles
• Strong understanding of keyword research, search intent, and conversion optimisation
• Ability to analyse performance data and present insights clearly

• Experience working within a digital agency environment
• Experience with eCommerce tracking and optimisation
• Understanding of structured data and technical SEO fundamentals
• Experience with Looker Studio or other reporting platforms
• Basic understanding of HTML, CSS, or website CMS platforms (Word Press, Shopify, etc.)

• Strong analytical and problem‑solving skills
• Attention to detail and data accuracy
• Ability to manage multiple campaigns and deadlines
• Strong communication and client presentation skills
• Commercial awareness and results‑driven mindset
• Ability to work both independently and within a team environment

• Campaign ROI / ROAS improvement
• Lead generation and conversion growth
• Organic traffic and ranking improvements
• Tracking accuracy and data integrity
• Client satisfaction and retention

• Proactive and solution‑oriented
• Curious and eager to stay updated with search trends
• Strong ownership and accountability
• Collaborative and adaptable

CVs can be emailed to

Communication will only be made with shortlisted candidates.

If you have not received feedback within two weeks of sending your application, please consider it unsuccessful.

Closing date: 31 March 2026

REQUIREMENTS As per above.