Digital Advertising; PPC Specialist

Vacancy:
Digital Advertising (PPC) Specialist

Location:

George / Bryanston

Are you a results-driven digital marketer with hands-on experience running paid media campaigns? Tax Consulting SA is looking for a PPC Specialist with at least one year of practical experience across platforms like Google Ads and Meta Ads to help drive high-quality leads and measurable performance.

This role is ideal for someone who has moved beyond entry-level execution and is confident managing, optimising, and analysing paid campaigns in a performance-focused environment.

• Plan, build and manage paid media campaigns across Google Ads, Meta Ads
  , and other relevant platforms
• Conduct audience research and apply insights to campaign targeting and structure
• Monitor campaign performance, lead quality and key KPIs, making data-led optimisations
• Analyse performance data to identify trends, insights and opportunities for improvement
• Structure campaigns to support strong algorithmic performance and avoid auction overlap
• Collaborate with internal creative teams to develop compelling ad copy and creative assets
• Continuously test and optimise bids, audiences, creatives and landing page alignment
• Prepare clear performance updates and insights for internal stakeholders
• Stay up to date with platform changes, industry trends and best practices
• At least 1 year of hands‑on experience managing paid media campaigns (Google Ads and/or Meta Ads)
• Proven experience working with Google Ads Manager and Meta Ads Manager
• Google Ads and/or Meta certifications (required or actively working toward)
• Strong numerical and analytical skills with confidence working in data
• Solid understanding of campaign structures, bidding strategies and audience planning
• Excellent attention to detail and accuracy in campaign execution
• Strong communication skills and ability to work collaboratively in a team
• Comfortable operating in a fast-paced, performance-driven environment

• Relevant tertiary qualification (Marketing, Communications, Data Analytics or similar)
• Experience with Google Analytics or GA4
• Exposure to Linked In Ads or Bing Ads
• Experience working with lead‑generation or professional services campaigns

You’ll be part of a specialist, high‑performing marketing team working on meaningful campaigns in tax, legal and cross‑border advisory, where accuracy, strategy and results matter. This role offers real scope to grow into a more senior paid media position as performance and responsibility increase.