Web and Digital Presence Manager

About the job Web and Digital Presence Manager

Web and Digital Presence Manager - 5 Month Contract

• Matric (Grade 12)
• Bachelors Degree in digital marketing, IT, or a related field.
• 5 years of experience in digital marketing and web management.
• Google Webmaster tools, Google Analytics or Google AdWords Keyword Planner certification would be advantageous.
• Strong understanding of digital marketing strategies, including SEO, social media marketing, content marketing, email marketing, and online advertising.
• Proficiency in Word Press Content Management System (CMS).
• Familiarity with user experience (UX) and user interface (UI) design principles.
• Knowledge of content strategy and SEO best practices to enhance online visibility.
• Proficiency in using digital marketing tools such as email marketing platforms, social media management tools, and marketing automation software.
• Experience managing and growing social media profiles on platforms.
• Experience with web analytics tools like Google Analytics to track website traffic, user behavior, and conversion rates.
• Proactiveness and strong communication skills.
• Ability to collaborate effectively to align digital strategies with overall business goals.
• Willingness to stay updated with the latest digital trends, tools, and technologies.

Responsibilities:

• Oversee the development, maintenance, and optimization of the organization's website.
• In-depth understanding of digital marketing concepts, strategies, and tools.
• Ensure that the website's design, content, and functionality align with the brand's image and objectives.
• Monitor website analytics to track user engagement, traffic patterns, and conversion rates.
• Implement SEO (Search Engine Optimization) strategies to improve the website's visibility in search engine results.
• Develop and execute a content strategy that aligns with the organization's goals and resonates with the target audience.
• Monitor social media trends and best practices to ensure effective communication and interaction with the audience.
• Ensure consistent branding and messaging across all digital channels to maintain a unified and recognizable brand identity.
• Collaborate with designers and developers to enhance the user experience and design of the organization's digital platforms.
• Ensure websites are responsive, user-friendly, and accessible to a diverse audience.
• Stay updated with the latest digital trends, tools, and technologies to optimize the organization's digital presence.
• Evaluate and implement new technologies that can improve efficiency and effectiveness in managing the digital presence.
• Collaborate over cross-functional teams, including marketing, design, IT, and communication, to ensure a cohesive digital strategy.