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Digital Marketing Analytics Manager
Job in
Johannesburg, 2000, South Africa
Listed on 2026-09-23
Listing for:
Mvgrecruitment
Full Time
position Listed on 2026-09-23
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Data Analyst, Web Developer
Job Description & How to Apply Below
The Digital Marketing Analytics Manager for this medium sized company based in Northern Johannesburg, you will be responsible for developing and optimising the organisation's digital ecosystem to maximise consumer engagement, discoverability, and marketing performance. This role covers SEO, Website Optimisation, Campaign Analytics, Digital Experience Strategy, Marketing Technology, Governance & Compliance, and Cross-Functional Collaboration
.
Acting as the organisation's specialist in digital platforms, analytics, and marketing technology, the role partners with Brand Managers to improve the effectiveness of consumer marketing initiatives through data-driven insights, technical excellence, and continuous optimisation.
Key Performance Areas- Develop and maintain digital ecosystem strategy and customer experience.
- Manage websites, landing pages, and ensure optimisation for speed, usability, and compliance.
- Execute SEO strategies, conduct keyword research, and improve search rankings.
- Analyse website, campaign, and consumer behaviour data to deliver insights.
- Monitor digital performance, optimise conversion rates, and conduct A/B testing
. - Own and maintain marketing technology stack including GA4, GTM, and Search Console.
- Ensure accurate campaign tracking, attribution, and reporting dashboards.
- Maintain governance, compliance, and privacy standards across digital platforms.
- Collaborate cross-functionally with marketing, IT, regulatory, and external agencies.
- Provide specialist guidance to optimise digital performance across all consumer brands.
- Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
- Certifications in Google Analytics, Google Ads, SEO
, or Digital Marketing advantageous. - 5+ years' experience in digital marketing
, website management, SEO, or analytics. - Proven experience man
aging websites and digital platforms. - Strong experience with digital analytics and reporting.
- Experience with G
oogle Analytics 4, Google Tag Manager, Search Console, Looker Studio. - Experience with CMS platforms (Word Press or equivalent).
- Consumer E-Commerce, Health, Healthcare, or FMCG experience advantageous.
- Digital Strategy
- Website Management
- Technical SEO (On-Page & Off-Page)
- AI Search Optimisation (AEO/GEO)
- Google Analytics 4, Tag Manager, Search Console, Looker Studio
- Conversion Rate Optimisation (CRO)
- User Experience (UX)
- Digital Analytics & Dashboard Development
- Marketing Technology & Data Interpretation
- Project & Vendor Management
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