Network Communications Manager

Johannesburg, South Africa | Posted on 11/11/2025

Smart Start is a successful national network of NGOs and partners that is realising quality, affordable early learning for all children aged three to five. We are achieving this by scaling a network of and building a platform for providers, achieving specific ecosystem transformations with governments and partners, and promoting early learning as a priority societal cause.

Network Communications Manager

Purpose

The Network Communications Manager is responsible for driving the growth, engagement, and communication strategies across the Smart Start network. The Network Communications Manager is responsible for developing and executing comprehensive communication strategies that strengthen Smart Start's brand, engage the Smart Start network (franchisors, programme leads, coaches, franchisees, clubs and parents) and support the network's growth, reach and impact in early learning.

This role will lead efforts to build a vibrant, practitioner-driven club network while ensuring consistent and inspiring brand communication across all network channels. This role reports to the Head of Societal Communications.

Key Responsibilities

• Lead the design and implementation of club activation and value-building initiatives for franchisees.
• Collaborate with the value chain design team to conceptualize and improve club leader journey activities and growth paths.
• Develop and execute strategies to re-activate and support a practitioner-driven club network.
• Implement and manage the League of Stars competition and other relevant campaigns.
• Create and oversee incentive programmes to enhance the value proposition for network members.
• Ensure integration of club initiatives within the digital transformation strategy and collaborate closely with platform team.

• Spearhead the coordination, strategy, and implementation of communication across the Smart Starter network.
• Align communication efforts with Early Learning and Value Chain teams to support practitioner success and Smart Start outcomes.
• Partner with IT and Digital Transformation teams to optimize communication platforms and channels.
• Develop and manage targeted messaging campaigns for Smart Starters at various stages of their journey.
• Continuously monitor, evaluate, and refine communication strategies for maximum engagement.

• Identify opportunities for network expansion and implement strategies to attract new Smart Starters.
• Develop and maintain support systems for practitioners, ensuring they have the resources needed for success.
• Foster a sense of community and shared purpose among network members.
• Lead the organization and coordination of flagship Week of the Stars and UNITE Network events.
• Lead the themed network events across the province through the event support team and in collaboration with the societal communications managers.

• Analyze network engagement data to inform decision-making and strategy development.
• Prepare regular reports on network growth, engagement levels, and communication effectiveness.
• Use insights to continuously improve network development and engagement strategies.
• Work closely with various teams including Early Learning, Value Chain, IT, and Digital Transformation to ensure aligned and integrated approaches.
• Represent the network's interests in organizational planning and decision-making processes.

Key Person Specification

Qualifications and Skills

• BA / BCom Degree or Diploma in Communication Science, Behavior Science, Journalism or Public Relations
• 5 Years+ Proven experience in community management, network development, or similar roles
• Event management experience with large and complex events advantageous
• Strong communication and interpersonal skills
• Experience with digital engagement strategies and platforms
• Analytical mindset with the ability to translate data into actionable insights
• Project management skills with the ability to handle multiple initiatives simultaneously
• Passion for early childhood development and community empowerment