Sales - International E-Commerce Specialist

Sales Person – International E-Commerce & B2B Marketplace Specialist

Department:
Sales & Business Development

Location:

Johannesburg (Hybrid / O ice-Based)

Reports to:

Sales Manager / Commercial Director

Employment Type:

Permanent, Full-Time

1. ROLE PURPOSE

The Sales Person will be responsible for driving international online sales through leading

global e-commerce and B2B platforms such as eBay, Amazon, Alibaba, Ali Express, Global

Sources, Thomas Net, and other marketplace portals. The role focuses on catalogue-based

industrial/engineering products, ensuring listings are optimised, leads are converted,

customer relationships are maintained, and sales targets are consistently achieved.

This role requires a self-driven individual with strong digital marketplace experience, strong

commercial acumen, excellent communication skills, and the ability to manage international

customers across various time zones.

2. KEY RESPONSIBILITIES

A. Online Marketplace Management

• Manage and maintain company storefronts on eBay, Amazon, Alibaba, Global Sources,

and Thomas Net.

• Create, optimise, and update product listings (images, descriptions, technical spec

sheets, pricing, SEO keywords).

• Ensure catalogue consistency across platforms (pricing, stock availability, technical

updates).

• Monitor competitor pricing and adjust strategies to maximise conversions.

• Oversee order fulfilment coordination with warehouse/logistics teams.

• Respond to platform enquiries, RFQs, messages, and customer questions in a timely

manner.

B. Sales & Customer Engagement

• Generate and qualify leads generated through platforms such as Alibaba RFQs,

Thomas Net inquiries, Amazon seller messages, etc.

• Convert online inquiries into sales orders through solution-based selling.

• Provide technical support and product recommendations based on customer needs.

• Prepare quotations, pro-forma invoices, and commercial documentation.

• Manage international buyer relationships (USA, EU, UK, Africa, Asia).

• Negotiate pricing, payment terms, and delivery timelines within approved guidelines.

• Follow up on potential buyers, abandoned carts, RFQs, or partially completed orders.

C. Marketing & Digital Sales Growth

• Work closely with marketing to run promotional campaigns, paid ads, and SEO

optimisation for marketplace success.

• Conduct A/B testing on product images, titles, description formats, and pricing

strategies.

• Generate analytics reports for sales performance on each platform.

• Suggest new platform opportunities (e.g., Etsy, Trade India, Import Genius, Amazon FBA

programmes).

• Support brand awareness initiatives across international online channels.

D. Operational & Administrative Duties

• Maintain accurate CRM records of international customers.

• Ensure export documentation requirements are met (commercial invoice, packing list,

HS codes, COO).

• Assist with stock forecasting based on marketplace demand trends.

• Track and report KPIs: lead conversion rate, enquiry responsiveness, listing

performance, ROAS, monthly sales targets.

• Ensure compliance with marketplace rules, policies, and global trade requirements.

3. REQUIRED SKILLS & EXPERIENCE

A. Mandatory Experience

• Minimum 2–5 years’ experience selling products via global online marketplaces (eBay,

Amazon, Alibaba, Global Sources, Thomas Net).

• Proven track record of achieving sales targets via online/e-commerce channels.

• Experience listing, optimising, and managing catalogue-based industrial or technical

products.

• Familiarity with international shipping, Incoterms, duties, and export processes.

• Knowledge of pricing strategies, cross-border payments, online sales funnels, and SEO

for e-commerce.

B. Technical Skills

• Strong understanding of product catalogue management.

• Ability to read/understand basic technical specifications (industrial products,

engineering components etc.).

• Proficiency with e-commerce dashboards (eBay Seller Hub, Amazon Seller Central,

Alibaba Supplier Center).

• CRM experience (Hub Spot, Zoho, Salesforce, or equivalent).

• Strong Excel skills (pricing tables, discount structures, forecasting).

• Basic digital marketing understanding (SEO, PPC, keyword optimisation).

C. Soft Skills

• Excellent written and…