SVP National Marketing Manager

Essential

Job Duties and Responsibilities:

• Develops and executes marketing plans and programs, both short and long range, to ensure the profitable growth and expansion of the company’s products and services.
• Works collaboratively with Executive and Division Management to establish and execute agent compensation plans for all product lines.
• Plans and oversees the company’s advertising and promotion purchases and activities. Works with suppliers to produce advertising materials. Coordinates division office advertising and purchases.
• Assists Division Managers in training division-marketing personnel in marketing techniques.
• Works with IT, Divisions and Marketplace to evaluate and enhance overall company technology platform and tools.
• Provide strategic leadership and vision for all national marketing initiatives, ensuring alignment with the company’s long‑term goals and objectives.
• Serve as a key member of the executive leadership team, actively participating in enterprise‑wide strategic planning and decision‑making.
• Lead the development and execution of integrated marketing strategies that drive business growth, brand recognition, and market share across all product lines.
• Oversee the creation and management of national marketing budgets, ensuring optimal allocation of resources and return on investment.
• Direct and mentor a team of marketing leaders, fostering a high‑performance culture and succession planning for critical roles.
• Establish and maintain relationships with key industry stakeholders, including national agricultural associations, government agencies, and influential partners.
• Represent the company at major industry events, conferences, and forums, serving as a thought leader and spokesperson on agricultural marketing and insurance topics.
• Drive innovation in marketing practices, leveraging data analytics, digital platforms, and emerging technologies to enhance customer engagement and competitive advantage.
• Collaborate with Product, Underwriting, Claims, and IT leadership to ensure marketing strategies support product development, customer experience, and operational excellence.
• Lead crisis communication planning and execution for marketing matters.
• Ensure compliance with all regulatory requirements and ethical standards in marketing practices.
• Advise the EVP, COO, and other senior executives on market trends, risks, and opportunities impacting the agriculture sector.
• Evaluates effectiveness of marketing and advertising programs to ensure the timely adjustment of marketing strategy to meet changing market and competitive conditions. Monitors marketing expenses to keep costs within approved budget.
• Establishes and maintains communication with agribusiness groups and organizations at the national level to promote the value of crop insurance and RHLLC’s role as the premier provider of crop insurance.
• Fields and directs responses to media‑related inquiries.
• Interacts with Congress, USDA, and RMA to emphasize public policy centered on crop insurance and risk management.
• Assists with all other duties as assigned.

• Demonstrated success in leading marketing organizations within the agriculture or insurance sector.
• Expertise in strategic planning, change management, and organizational leadership.
• Advanced understanding of national and global agricultural trends, regulatory environments, and market forces.
• Superior executive communication and presentation skills.
• Proven ability to build and sustain high‑level external relationships and partnerships.
• Experience managing large budgets and complex projects across multiple business units.
• Knowledge of marketing methodologies and techniques.
• Knowledge of the agricultural industry.
• Ability to positively direct the work of others, including the ability to make and communicate assignments, resolve issues affecting employees or agents.
• Ability to use insurance industry and company terminology.
• Ability to effectively communicate and maintain positive business relationships with company personnel, outside resources, and customers.
• Ability to remain calm and professional.
• Ability to be organized and multitask.
• Ability to maintain confidentiality.
• Ability to work well with people in a team environment.
• Ability to work from oral or written communication.
• Ability to work flexible hours as required.
• Ability to work independently with minimal supervision.
• Ability to assist in other work related areas as required.