Salesforce Marketing Cloud Core Platform Architect-- CDC

Salesforce Marketing Cloud Core Platform Architect (CDC
5692515)

Direct message the job poster from Compunnel Inc.

Salesforce Marketing Cloud Core Platform Architect is responsible for designing, implementing and optimizing scalable Salesforce solutions across Marketing Cloud and the broader Salesforce ecosystem, including Sales, Service, Commerce and Data Cloud. This role bridges business requirements with technical architecture ensuring secure, high-performance and future‑ready implementations.

• Lead end‑to‑end architecture for Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder and Personalization Interaction Studio.
• Define cross‑cloud architecture integrating Marketing Cloud with Sales Cloud, Service Cloud, Commerce Cloud and Data Cloud.
• Design data models, segmentation strategies and automation workflows for personalized customer journeys.
• Establish architectural standards, governance and best practices for Salesforce implementations.
• Architect integrations between Salesforce and external systems using APIs (REST/SOAP), Mule Soft, ETL tools.
• Implement Data Cloud CDP capabilities, data streams, identity resolution, calculated insights and activations.
• Ensure data governance, security and compliance with GDPR and CCPA.
• Conduct technical design sessions, document architecture and provide oversight during development.
• Mentor developers and admins on AMPscript, SSJS, SQL and Salesforce configuration.
• Review solution designs and code for scalability and performance.
• Translate complex technical concepts for business and executive stakeholders.
• Work closely with marketing, IT and data teams to align technology strategy with business goals.

• 10+ years in the Salesforce ecosystem with 3+ years in SFMC architecture.
• Deep knowledge of SFMC modules (Journey Builder, Email Studio, Automation Studio, Mobile Studio, Interaction Studio).
• Strong expertise in Salesforce Data Cloud and cross‑cloud integrations.
• Proficiency in AMPscript, SSJS, SQL and data management.
• Familiarity with Mule Soft, Snowflake, AWS, GCP and API‑based integrations.
• Salesforce certifications:
  Marketing Cloud Consultant, Developer, Architect, and optionally Application Architect or System Architect.

• Excellent communication and stakeholder management.
• Ability to translate business requirements into technical solutions.
• Strong problem‑solving and leadership skills.

Mid‑Senior level

Full‑time

Information Technology

IT Services and IT Consulting