Program Manager - Marketing Technology and Operations

Company :

Highmark Health

Job Description :

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

• Program & Initiative Management
• Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
• Establish governance frameworks for campaign intake, prioritization, and resource allocation
• Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed Strategic Alignment & Governance
• Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes
• Ensure all marketing initiatives align with corporate strategy and CMO priorities Executive Support & Communication
• Develop standardized marketing strategy templates and dashboards for KPI reporting Change Management & Adoption
• Proactively identify and address potential barriers to change adoption within marketing initiatives.
• Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions.
  Marketing Technology & Data Integration
• Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting
• Drive adoption of marketing dashboards and attribution models to measure program impact Continuous Improvement & Enhancements
• Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.
• Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.
  Operational Adherence & Compliance
• Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.
  Stakeholder Engagement
• Partner with internal stakeholders to develop messaging for marketing initiatives
• Customer-Centric Metrics
• Develop and deploy customer engagement and satisfaction metrics tied to marketing programs

• High School Diploma / GED

• None

• Bachelor’s degree in Business Administration or Technology Management-related area of study
• MBA or Master’s Degree in Technology Management-related area of study

• 7
  -10 years of work experience in project management or
• 7-10 years of work experience delivering business solutions using information technology

• Experience in healthcare marketing, marketing technology platforms, and strategy development

• None

• PMP or Certification in Project Management

Does this role supervise/manage other employees?

No

Is Travel Required?

Yes

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

Note:

Job duties and responsibilities support separation of duties across multiple users

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of…