Director Digital Products

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Title:

Director Digital Products
Job Function:

Digital

Location:

JUNEAU
Workplace Category:
Onsite
Company:

Harley-Davidson Motor Company
Full or Part-Time:

Full Time
Shift: SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come.

Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming green space open to all. Join our team as aDir Digital Products.

Reporting to the GM, Digital Product and Experiences – the Director, Digital Product Management leads the Digital Product Team including portfolio strategy, roadmaps, delivery, outcomes and optimization across Harley-Davidson digital products. The role sets product vision and priorities, strengthens the product operating model and culture, and leads cross-functional delivery across web, mobile app, connected product and business marketing technology capabilities.

• Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.
• Lead portfolio planning, prioritization and delivery across , the H-D App, connected product experiences and business marketing technology products.
• Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.
• Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.
• Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.
• Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.
• Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.
• Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.
• Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.
• Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.
• Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.

• 10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
• 5+ years of direct product management experience launching and optimizing customer-facing digital products.
• 5+ years leading product management teams and developing product managers and product owners.
• Demonstrated success defining product vision, portfolio strategy, roadmaps,…