Medical Science Liaison - Rare Diseases West

Customer Engagement Model

Otsuka America Pharmaceutical, Inc. has launched a new customer engagement approach designed to better deliver on patient, caregiver, and HCP needs in an evolving healthcare environment. The new model is built around where patients get their care—locally, with the intent to better serve patients, caregivers, and healthcare providers, delivering a higher quality experience that ultimately is focused on improving patient care.

The local “ecosystem approach” creates a unified focus among account management, medical, patient access and market access to engage local healthcare systems and identify opportunities to improve the patient experience. Through this matrix model, customers will now experience more coordinated and seamless care with digital-enabled support to bridge care gaps.

In Otsuka’s evolved customer engagement model, a Health Science Associates (HSA) will engage HCPs through a variety of in‑person, virtual and digital tools, offering expanded expertise regarding products and the approved conditions they treat. Otsuka’s Clinical & Scientific Liaison (CSL) will provide deep clinical expertise on‑demand and will engage healthcare providers to offer personalized education on disease state, thought leadership and real‑world evidence.

A Patient Education Liaison (PEL) works to inform, educate, and enhance the experience of patients throughout their care continuum.

The HSAs are led by Ecosystem Leads and grouped into regional areas. Ecosystem Leads are led by Regional Leads with significant autonomy to assess unique market priorities and customize decisions that reflect local customer needs. In the future, Otsuka will also be shifting to a team‑based approach to drive customer engagement quality, accountability, and cohesion around patients and healthcare providers. Ultimately, it is all about putting customers at the center of everything they do.

As an integral member of the ecosystem team for Otsuka’s new ecosystem‑based customer engagement model, the Medical Science Liaison (MSL), Sr Mgr contributes to the development of the ecosystem strategic business plan and identifies key stakeholders that are vital to the ecosystem.

The Medical Science Liaison (MSL) is a credible partner responsible for providing clinical, scientific and health economic information related to disease states and the appropriate utilization of approved Otsuka products within an ecosystem. This field‑based position will engage with Key Influencers (KIs), Local Practice Leaders (LPLs), healthcare providers, and patients’ groups within their ecosystem, to further patient outcomes aligned with the overarching objectives of Otsuka.

In collaboration with their ecosystem partners, CSLs contribute to the customization of the region business strategy to meet local ecosystem needs and are responsible for the medical and educational requirements of their customers. In addition, CSLs may be responsible for covering multiple products within a therapeutic area, as well as engaging in broad clinical and scientific discussions that impact patient care, resulting in rich customer insights shared within the ecosystem.

There are 2 positions available

• As part of the ecosystem team contributes a clinical and scientific perspective to the local execution plan that addresses ecosystem, and customer challenges, issues, and opportunities, to bring about improved patient care and outcomes. This extends to include coordination around execution of field activities.

• Build, cultivate, and leverage external relationships with key scientific and medical customers and organizations within their ecosystem to ensure strong understanding of evolving healthcare trends, disease state, Otsuka products, systems, and services across the ecosystem landscape, including KIs, LPLs, Key Decision Makers (KDMs) and Patient Advocacy.

• Maintain a comprehensive understanding of the ecosystem to ensure alignment with Otsuka’s patient‑centric strategy and priorities, including provision and delivery of optimal patient care.

• To be a credible source of…