Marketing Specialist - B2C

PURPOSE: As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects. The Specialist will develop high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in many lives. Candidates must handle simultaneous challenges in a rewarding, high‑urgency, fast‑paced environment.

DEPARTMENT: Marketing
POSITION: Marketing Specialist / B2C
REPORTS TO: Director of Marketing
JOB CLASS: Exempt

• Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives.
• Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments.
• Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants.
• Leverage demand generation skills to creatively capture attention of participants.
• Develop and execute strategies for all digital landscapes including emails, text messages, microsites, and social media marketing.
• Manage adoption direct‑mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items.
• Create, manage and update content on internal‑ and external‑facing company microsites.
• Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients.
• Collaborate with the Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommend strategy moving forward, including identifying email deliverability challenges.
• Write, edit, proofread and update client‑related content and communications in accordance with our style guide.
• Manage agency and vendor relationships to ensure outsourced work is consistent, high‑quality, cost‑effective and reflects branding specifications.
• Manage participant contact lists, imports and permissions.
• Ensure the quality, accuracy and timeliness of all participant engagement communications.
• Ensure digital and print design is optimized for various delivery mediums.
• Manage client demands and internal requirements while balancing competing priorities.
• Conduct competitor research related to participant enrollment efforts.
• Take on a variety of projects.

• Excellent follow‑up and communication skills.
• Excellent project management skills.
• Rapid learner of technical skills.
• Superior proofreading skills.
• Resourceful with exceptional attention to detail and layout consistency.
• Experience working with clients and a variety of internal stakeholders.
• Strong time management skills.
• Ability to propose and develop ideas and plans proactively.
• Ability to work independently and collaboratively with the team.
• Ability to bring creative solutions to existing programs and processes.
• Ability to drive strategic creative executions.
• Advanced use of Microsoft Office applications.
• Professional and personable demeanor.
• Knowledge of Adobe Creative Suite.
• Excellent writer and detailed proofreader.
• CRM and marketing automation experience.

Education: BA/BS in business, marketing or related field preferred.

Experience: 3 to 5 years marketing experience; 1 to 2 years in the health and benefits industry.

Mid‑Senior level

Full‑time

Management

Business Consulting and Services

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.