Marketing Manager

• Location 427 Ala Makani Street,Maui, HI, 96732,United States
• Base Pay $ - $ / Year
• Employee Type FT - Regular (Exempt)
• Required Degree NONE
• Travel 25%
• Manage Others Yes

Alpha Inc. isn’t looking for someone to simply manage the marketing calendar.

We’re looking for someone who can build the strategy, rally the team, own the budget, strengthen relationships across Hawai?i—and prove what’s actually working.

This is a hands‑on leadership role for a marketer who understands that great marketing is bigger than social posts, sponsor ships, events, and communications. It’s about connecting strategy + relationships + data + dollars + execution to meaningful business results.

You’ll own Alpha’s overall marketing strategy and brand direction, lead the Marketing team, build stronger systems and measurement practices, and help determine where Alpha should show up, where we should invest, and where we should change course.

One day you may be reviewing KPIs and marketing spend with leadership. The next, you’re building a community partnership on another island, coaching your team through a campaign, evaluating a sponsorship opportunity, or rolling up your sleeves to get a high‑priority initiative across the finish line.

Founded and grown in Hawai?i, Alpha Inc. is a locally owned leader whose work spans construction, concrete, drilling, energy, infrastructure and vertical. Our story is told through the projects we build, the people behind them, the communities we serve, and the relationships we earn.

Marketing’s job is to make that story matter—and make sure our investment in telling it has purpose.

We live by three core values:

Leading with Heart – Build relationships with humility and respect. Listen with intention, accept feedback with positive intent, and help people grow.

Strength in Unity – One team, many talents. Collaborate across departments, islands, projects, and communities because the best work happens together.

Alpha Mentality – Take ownership. Solve problems. Raise the bar. Keep improving. And when something isn't working, don't hide from it—fix it.

As Marketing Manager, you’ll be expected to bring those values to life in how you lead your team, represent Alpha, build partnerships, and deliver results.

• Develop and own Alpha’s annual marketing strategy and plan, translating company growth priorities, recruiting needs, business development objectives, culture, and community presence into focused initiatives.
• Create a clear roadmap so Marketing operates proactively instead of reactively
  —with defined priorities, campaigns, calendars, owners, deadlines, and outcomes.
• Know when to protect the plan and when a new opportunity is worth changing it.

• Manage marketing initiatives within the approved budget and make thoughtful decisions about where Alpha’s marketing dollars can create the greatest impact.
• Establish meaningful KPIs, dashboards, and reporting across campaigns, digital channels, events, sponsor ships, partnerships, content, and other marketing investments.
• We don't want reporting for reporting's sake. We want a leader who asks:
• What worked? What didn’t? Why? What did we learn? And where should we put the next dollar?
• Use data, audience insights, feedback, and business priorities to continually improve Alpha’s marketing effectiveness.

• Be a visible, credible, relationship‑driven ambassador for Alpha across Maui, O'ahu, Kaua'i, and Hawai'i Island.
• Develop meaningful relationships with community organizations, clients,…