Digital Marketing Lead

Are you a creative thinker who enjoys seeking out new and existing technology that increases brand awareness and drives digital lead generation and ultimately sales revenue? Edwards is looking for a Digital Marketing Lead who can combine technical aptitude and ingenuity with a focus on business growth.

Edwards is a leading provider of quality apparel in the uniform and promotional products markets. With more than 150 years of experience, we have built our business through strong customer relationships, quality products, reliable service, and a commitment to meeting the needs of the industries we serve.

We believe our associates are an important part of our long-term success. Edwards provides a professional, collaborative work environment that values teamwork, accountability, work-life balance, and long-term career development.

The Digital Marketing Lead focuses on managing various digital programs and initiatives across multiple online platforms to increase brand awareness, generate demand and drive revenue. This position requires a strong knowledge and understanding of current trends, digital platforms and software solutions. The ideal candidate is proactive, comfortable and apt at working with marketing and sales software technologies.

This position is a Hybrid role (post onboarding & training) – as part of your workweek, you'll have the opportunity to work both remotely and onsite in our Kalamazoo office. See below for complete job description.

The Digital Marketing Lead position drives digital lead generation and e-commerce performance by managing paid media, Hub Spot workflows, website optimization, and digital conversion paths. It also maintains key aspects of Edwards' online presence, including Amazon, product content, digital marketing, and coordination with external web and search partners.

• Develops, manages and optimizes paid digital campaigns across Google Ads, Linked In and other lead-generation platforms to maximize lead quality and return on investment.
• Creates and maintains landing pages, forms and digital conversion paths designed to generate and capture qualified leads.
• Manages lead routing, nurturing and follow-up workflows within Hub Spot to ensure leads are efficiently connected with the appropriate team.
• Manages marketing-related processes and workflows connecting Hub Spot, the Edwards website and ERP system.
• Tracks and reports on campaign performance, including lead volume, cost per lead, conversion rates and sales opportunities generated.

• Monitors website performance and recommends improvements to navigation, product discovery, user experience and conversion.
• Ensures product information, imagery, links and marketing content remain accurate and consistent across digital platforms.
• Uses website analytics and customer behavior data to identify opportunities to improve engagement and conversion.
• Manages and optimizes Edwards' Amazon presence, including product content, imagery, and brand presentation.
• Coordinates with external webstores, search engines and digital partners to maintain accurate product information, imagery and brand presentation.

• Analyze customer, product, and sales data to identify trends, opportunities, and areas for growth.
• Conduct analysis including customer purchasing behavior, product/category performance, sales trends, and account segmentation.
• Translate data into clear, actionable insights

• BS degree in marketing, advertising/promotion or digital marketing
• 3-5 years…