Senior Specialist, Social Media

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

• 2940 Virtual Way, Vancouver
• 74 Seymour Street W, Kamloops

This is a 18 Months, Full Time opportunity

Expected Salary Range: $87,530.00 - $ - $

• Our typical hiring range will be +/- 5% of the midpoint shown above
• Factors influencing this decision includes qualifications and market conditions for the role

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence  In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Senior Social Media Specialist leads the development and execution of social media strategies that support BCLC's business objectives and strengthens the Play Now and Casinos BC brands. Working closely with Marketing, CRM, Product, and other cross-functional teams, this role ensures social initiatives are aligned with enterprise priorities and integrated across campaigns and customer experiences.

Responsible for the strategic oversight of Play Now and Casinos BC social channels, the Senior Social Media Specialist drives brand awareness, audience engagement, and traffic to BCLC's digital platforms through compelling content, data-driven insights, and best-in-class social media practices. Success in this role requires expertise in social media, digital marketing, communications, advertising, and analytics.

• Develops and executes social media strategies for the Play Now and Casinos BC brands that support business objectives, increase brand awareness, drive engagement, and enhance customer acquisition and retention across social platforms.
• Works within cross-functional and agile marketing teams to ensure social media strategies are integrated into campaigns, promotions, product launches, and customer engagement initiatives.
• Leads the planning and execution of social media initiatives, managing project scope, priorities, timelines, budgets, stakeholder communications, and resource requirements to ensure successful delivery.
• Acts as the social media subject matter expert (SME) for Play Now and Casinos BC, providing strategic recommendations, guidance, and best practices to internal stakeholders and agency partners.
• Owns the day-to-day management of Play Now and Casinos BC social channels, ensuring content, campaigns, and community engagement activities reflect a consistent brand voice and customer experience.
• Collaborates with internal teams and external partners to identify opportunities for social media engagement, leveraging customer insights, audience trends, social listening, and performance data to inform strategy and content development.
• Supports social media crisis management and issues response processes in collaboration with the Media & Issues Management team, Marketing, and other stakeholders, ensuring messaging is aligned, timely, and brand appropriate.
• Oversees social content planning, content development, publishing, community management, monitoring, and social listening activities, continuously identifying opportunities to optimize channel performance and audience engagement.
• Develops and delivers regular reporting and actionable insights that measure social media performance against established goals and KPIs. Uses analytics, testing, and optimization to improve content…