Senior Specialist, Corporate Content

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Job Function:
Communications and Social Purpose

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

74 Seymour Street W, Kamloops

This is a Permanent, Full Time opportunity

Expected Salary Range: $87,530.00 - $ - $

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence  In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Senior Specialist, Corporate Content supports building understanding of BCLC by providing strategic advice and support to bring content and stories about BCLC to life through engaging and timely corporate content – in various formats for a full range of audiences. The Senior Specialist, Corporate Content works collaboratively with key internal and external stakeholders to develop and implement corporate content strategies that support strong awareness of BCLC and its business priorities and initiatives.

Develops and implements corporate content strategies for owned and earned communications channels, including corporate website(s), videos, advertorials, media materials, presentations, fact sheets, infographics, reports, articles and speaking notes.

Researches and develops engaging content that effectively communicates with players, the public, media outlets and other target audiences to build understanding of BCLC and the gaming industry and to support corporate initiatives and objectives.

Collaborates with communications, social media, marketing and other internal teams to foster alignment of content strategies and outcomes across all BCLC channels and to cross-promote effectively across channels, as needed. Supports in creating corporate website content in co-ordination with Senior Social Media Specialist to further enhance public & player experience.

Manages external partners and agencies supporting corporate-content development (videos, photography), where necessary.

Consults with stakeholders on corporate messages, audience, delivery and best practices for communications and provides recommendations based on desired outcomes and BCLC’s external communications strategies.

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