Assistant Store Manager - Lee Wrangler Outlet

Who We Are

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands:
Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.

The Assistant Store Manager provides leadership and direction to the store staff and successfully executes company strategies under the direction of the Store Manager. The primary responsibilities of the Assistant Store Manager are to assist in maintaining optimal staffing levels, recruiting, hiring, educating, and motivating a team of brand advocates who in turn inspire the customer. They are responsible for setting the example for customer engagement and selling for their team.

They are responsible for maximizing store profitability by assisting in controlling expenses, protecting company assets, and by ensuring that store standards and processes for customer care, merchandising, operations, sustainability, and community participation are consistent and well‑executed.

• Sales and Profitability
  • Assists Store Manager with maximizing store sales to achieve goals by measuring and monitoring results against key targets.
  • Assists in scheduling to maximize sales and profitability.
• Brand Experience/Customer Service
  • Ensures excellence in customer service in the store by modeling brand specific service standards, monitoring customer feedback, and responding to and addressing all customer concerns quickly.
  • Ensures that store team is engaging with each customer to create an authentic brand experience.
  • Supports store manager in building brand awareness through engaging customer interactions.
  • Supports store marketing events and grows relationships in the community to generate brand awareness and drive traffic.
• Training and Coaching Team
  • Educates staff on product and assortment to enhance selling and customer engagement.
  • Provides relevant, timely information, coaching, and feedback that enables their success and growth.
  • Executes training programs in partnership with the Store Manager.
  • Assists in organizing and leading store staff meetings.
  • Gives feedback to Store Manager on associate's performance and helps set goals for the team.
• Operations, Loss Prevention, and Safety
  • Ensures compliance and adherence to policies, processes, and procedures, standards and practices, and company directives.
  • Assists with creating and managing the store schedules.
  • Participates in Loss Prevention Audits, reviews results, and executes a plan to meet district and company shrink goals.
  • Reacts quickly to all customer and associate injuries and partners with Store Manager and Human Resources.
• Visual Merchandising
  • Implements floor‑sets and merchandising directives.
  • Leads the team on weekly visual merchandising changes.
  • Ensures proper placement procedures are followed and communicates concerns directly to the Store Manager as needed.
• Human Resource Management
  • Assist with recruiting and retaining high‑performing associates that embody company values.
  • Responsible for creating contests, activities, and incentives for associates in partnership with the Store Manager.
  • Addresses performance issues in partnership with Store Manager.
  • Ensures compliance with all HR/Payroll requirements according to established standards and practices including new hires, rehires, position changes, etc.
  • Maintains the Open‑Door Policy.
• Store Culture
  • Models behavior that respects the background, experience, and unique differences of others, upholding the integrity and values of Kontoor Brands.
  • Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others.
  • Continuously looks for ways to have the store be sustainable and recognizes the impact the store has on the environment.
  • Embeds company purpose, mission, and values into team along with diving a culture of speed, spirit, and smile.
  • Ensures each associate understands their impact in achieving Kontoor Brands' strategic priorities.
  • Creates a highly engaged, performance‑driven…