Digital & Media Manager

Digital & Media Manager page is loaded## Digital & Media Manager locations:
Milanotime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
January 31, 2026 (30+ days left to apply) job requisition :
R2835358

Opella is the self-care challenger with the purest and
** third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
** Our mission: to bring health in people’s hands by
** making self-care as simple as it should be
** for over half a billion consumers worldwide.  At the core of this mission is our
** 100+ loved brands**, our
** 11,000-strong global team**, our
** 13 best-in-class manufacturing sites
** and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.  
** B Corp certified in multiple markets**, we are active players in the journey towards healthier people and planet.  Find out more about our mission to bring health in your hands at
** About the job:
*** The Media & Digital Manager shapes the media and content strategy for Opella’s brands, leading paid media execution, content development and digital innovation. The role drives growth by elevating how brands communicate, engage and perform across all platforms.
*
* Main responsibilities:

*** Media Strategy & Activation:
* Lead integrated media planning across TV and digital channels aligned with brand goals.
* Oversee paid media budgets, optimization, and performance tracking.
* Convert analytics and MMM insights into actionable strategies.
* Content Strategy & Development:
* Collaborate with brand teams to create diverse content (video, social, editorial, long-form).
* Build a content framework emphasizing quality, relevance, speed, and AI-driven processes.
* Work with creative teams and publishers to deliver impactful stories.
* Innovation & Digital Acceleration:
* Introduce new solutions in media, content, measurement, and AI.
* Spot emerging trends and turn them into opportunities.
* Support digital transformation through tools, models, and data-driven methods.
* Agency & Vendor Management:
* Manage daily collaboration with media agencies and tech partners.
* Ensure accountability and flawless campaign execution.
* Market Intelligence:
* Track market and competitive trends to inform strategic decisions.
*
* About you:

**
* *
* Experience:

** Solid experience in media planning, digital marketing or content strategy.
* *
* Skills:

** Strong editorial sensibility and creative mindset. Expertise in digital platforms, analytics and measurement tools. Excellent project management and relationship-building skills. Growth mindset and passion for innovation.
* *
* Education:

** Degree in Marketing, Media, Communication or related fields.
* *
* Languages:

** Italian as mother tongue and fluent English.

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
** We Are Challengers.
** We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
** All In Together:
** We keep each other honest and have each other's backs.  
** Courageous:
** We break boundaries and take thoughtful risks with creativity.  
** Outcome-Obsessed:
** We are personally accountable, driving sustainable impact and results with integrity.  
** Radically Simple:
** We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.#LI-HYBRID
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