Marketing Lead

Marketing Strategy & Positioning

• Develop and refine a compelling value proposition that resonates with open-source developers and self-serve Personal/Teams users.

• Own the marketing roadmap
  , including core messaging, branding, and go-to-market strategies for new features or releases.

Community Evangelism

• Drive our community engagement strategy by developing scalable programs for events, webinars, and maintaining an active presence across developer platforms (Git Hub, Discord, Reddit, etc.).

• Grow and nurture the open-source user base by promoting transparency, celebrating contributions, and supporting new contributors to get started easily.

• Create tutorials, documentation, and other resources to onboard new users and showcase success stories
  .

Self-Serve Funnel & Conversion

• Create targeted messaging and materials for website, in-product prompts, and docs to accelerate sign-up, onboarding, and upgrade to Teams.

• Partner with Product to run growth experiments across the funnel (pricing/packaging tests, paywalls, activation checklists, templates).

• Develop content (how-tos, success stories) that showcases product value and improves trial-to-activation and individual-to-team conversion.

Content & Campaign Execution

• Develop a content calendar across multiple platforms (blog, newsletters, social channels) to keep the community updated on new features, community-driven success stories, and product roadmaps.

• Author or commission deep-dive technical content (tutorials, how-to guides) that highlights Roo Code’s advanced AI capabilities and open-source extensibility.

• Manage product launches and announcements, coordinating internal teams and external contributors to maximize reach.

Metrics & Analytics

• Define, track, and report on key performance indicators such as traffic, sign-ups, activation, Day-1/Week-1 retention, upgrade to Teams, contributor growth, and NPS.

• Use data-driven insights to optimize marketing strategies
  , improve community programs, and inform product roadmap priorities.

• Present findings and updates to the leadership team, ensuring alignment on growth targets and strategic focus areas.

Cross-Functional Collaboration

• Partner with Product and Engineering to gather feedback from the community and self-serve users, turning it into actionable product improvements.

• Collaborate with the Design team to ensure branding consistency across all user touchpoints (website, documentation, social media).

• Work alongside Developer Relations to organize events (virtual and in-person) and ensure cohesive messaging.