Social Media Specialist -Marketing

Social Media Specialist
-Marketing page is loaded## Social Media Specialist
-Marketing locations:
Kansas City, Missouri time type:
Full time posted on:
Posted Todayjob requisition :
R0005508

American Century Investments is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.

Privately controlled and independent, we focus solely on investment management. But there’s an unexpected side to us, too. We direct over 40% of our profits every year—more than $2 billion since 2000—to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute’s breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer’s. So, the better we do for our clients, the more we can do for everyone.
** Role Summary
** The Social Media Specialist is a key member of American Century’s social media team, which is part of the Corporate Communications department. You’ll support three brands spanning multiple social media handles:
Facebook, Instagram, Linked In, X and You Tube. Our audiences include individual investors, financial advisors, institutional investors, our communities, and prospective employees.

From strategy and execution to community management, and paid activations, this is a meaningful role that supports business objectives and integrated marketing campaigns across the globe!

If this sounds like you, please submit resume and cover letter for immediate consideration!

This hybrid position will be based out of our Kansas City, MO office.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without visa sponsorship, now or in the future.
** How You Will Make an Impact**
* ** Content development**. Collaborate with internal business partners, and in-house creative team to identify and create paid and organic social media strategies and content.
* ** Operations & compliance.
** Collaborate with compliance and legal teams to obtain approval on all social media content prior to publishing. Schedule content using various community management tools. Monitor and archive messaging in line with defined standards on a pre-determined basis. Meet and collaborate with vendors and channel representatives as needed.
* ** Influencer program management**. Help our sales team improve its social presence through our social advocacy program. Ensure new content is added to the correct libraries, tracked, and published. Analyze results and report on participation and impact as needed.
* ** Reporting**. Track, measure, and analyze outcomes of both paid and organic social media activities. Build reports for internal business partners and senior management as needed.
* ** Paid social**. Experience creating, building, and executing paid social campaigns across multiple channels are must have skills. Develop, execute, monitor, optimize and report on paid social strategies and execution. Collaborate with internal partners and Social Media Director to forecast performance, recommend spends, and build and execute plans. Track and manage budget and bids to deliver identified KPIs as efficiently and effectively as possible.
* ** Social listening**. Monitor the online and social media space for mentions of our brand and identified keywords. Identify trends to gain insights and to integrate into our content strategy and messaging. Alert internal clients as appropriate.
* ** Community management**. Monitor brand social media channels for new comments and private messages according to a defined timeframe. Alert appropriate business partners and determine appropriate next steps. Propose, secure approval, publish and archive responses.
** What You Bring to the Team (Required)
*** Bachelor’s degree in journalism, communications, marketing or a related field
* 2+ years of social media experience and leading paid social campaigns
* Experience working cross-functionally with all levels and departments of an organization
* Familiarity with social media reporting KPIs
* An analytical…