SFMC Lead – LTIMindtree | Bengaluru

The role involves leading end-to-end campaign management, marketing automation strategy, and Salesforce Marketing Cloud solutions. You’ll handle requirements, architecture, customer data mapping, solution design, development, and deployment across multichannel marketing programs.

• Lead requirements analysis and provide marketing insights for existing and new programs.
• Work as a key liaison during technology implementations, guiding direction and ensuring smooth delivery.
• Handle requirements gathering, campaign design, customer data mapping, solution design, development, and deployment.
• Contribute to developing marketing capabilities within LTIMindtree.
• Deep understanding of multichannel marketing programs and ROI measurement.
• Evaluate and align with digital marketing trends such as mobile integration, data management, online/offline channel integration.
• Support pre-sales and sales activities related to marketing automation.
• Lead large teams for marketing technology or services projects.

• Hands-on experience in campaign management and customer data management.
• Strong conceptual understanding of marketing promotions processes and supporting capabilities.
• Experience with at least two full lifecycle campaign management or MRM projects (SFMC, Adobe Campaign, other digital marketing tools).
• Knowledge of digital channels, Next Best Action, event-based triggers, and real-time marketing.
• Understanding of Marketing Cloud data architecture, SAP, IP warming, Social Studio, and Advertising Studio.
• Strong experience with Journey Builder, Content Builder, Contact Builder, Audience Builder, Automation Studio, Email Studio, Mobile Connect, REST/SOAP APIs, and 3rd-party integrations.
• Expertise in send management, segmentation, reporting, microsite integration, AB testing, AMPscript, cloud pages, HTML, CSS, dynamic content, and Agile/Scrum.
• Ability to gather requirements independently and deliver optimal solutions.

• Experience building technical proposals for architecture, licensing, scalability, and configuration.
• Experience with custom or packaged campaign management products.
• Front-end development (HTML, CSS).
• Strong SQL and customer data management knowledge.
• Admin/installation experience on any marketing technology.
• Exposure to personalization tools (AEM, Autonomy), SEM, SEO, DMP, and ad exchanges.
• Experience with 2nd/3rd-party data integration.
• Understanding of cloud-based marketing and CRM ecosystems.