Digital Customer Experience Team Lead

Digital Customer Experience Team Lead page is loaded## Digital Customer Experience Team Lead locations:
Hedehusenetime type:
Full time posted on:
Posted 4 Days Agotime left to apply:
End Date:
January 12, 2026 (1 day left to apply) job requisition :
R0033538
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* Location:

** Hedehusene  
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* Reports to:

** Morten Rudfred, Director, Commercial Excellence In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
** Your future team
** At ROCKWOOL Group, Commercial Excellence unifies the commercial agenda across digital marketing, sales and service in one function made up of four expert teams covering each step of the customer journey:
Commercial Transformation, Customer Experience, Lead Management and Sales Excellence. In close collaboration with local markets, we align and optimise every touchpoint to deliver an optimal end‑to‑end customer experience and create measurable value for ROCKWOOL customers globally.

As Digital Customer Experience Team Lead,  you will lead one of these expert teams — Customer Experience — with a team of seven specialists. The team is responsible for our digital brand and customer experience in MyRockworld: our website CMS platform (+90 websites across 4 brands), customer portal, ecommerce, PIM and BIM. This is a digital Customer Experience focused manager role within Commercial Excellence, leading a team that shapes our customer journeys across customer facing digital channels and has clear commercial responsibility.

You will work closely with the other Commercial Excellence teams, Digital/IT and local markets to ensure a unified customer journey, strong cross‑functional collaboration and digital experiences that support ROCKWOOL’s growth ambitions.
** Key responsibilities
*** Lead, develop and coach a team of seven colleagues in the Customer Experience team
* Define the strategy and roadmap for an integrated B2B/B2C digital customer experience across websites, customer portal and ecommerce, ensuring a consistent, high‑quality experience at every touchpoint
* Refine our ecommerce and customer portal approaches so we can effectively reach and serve more customers and stakeholders, supporting both high‑touch and self‑service journeys
* Increase lead generation and marketing‑to‑sales conversion by designing guided‑selling journeys and automated funnels into sales, technical service and self‑service
* Establish and maintain CX principles, journey maps and experience standards, and use them to guide prioritisation and design decisions
* Improve website and ecommerce conversion and commercial value through data‑driven optimisation, including CRO, UX, SEO and AI/LLM‑related initiatives, supported by a test‑and‑learn approach
* Contribute to the KPI framework for websites, specification tools, portals and ecommerce, and use analytics, voice‑of‑customer insights and experimentation to drive continuous improvement
* Establish PIM and BIM product data as core enablers of the customer journey, ensuring customers can easily find the right product details, technical documentation and where to buy
* Work closely with local markets and the Commercial Transformation, Sales Excellence and Lead Management teams to align digital customer journeys with lead management and sales execution
* Act as escalation point for digital CX topics, working with Digital/IT teams and management to resolve issues and ensure stable, high‑quality digital deliveries
* Prepare business cases and manage cross‑functional projects from start to finish, helping bring ideas to market with clear tracking and reporting to senior management
** What you bring
*** 5+ years of proven experience in a manager or similar strategic role in a complex global B2B environment, including leading teams, setting direction, engaging people, managing performance, and coaching individuals at different levels of experience
* Extensive experience in marketing excellence, digital marketing and digital experience management (websites, customer portals, ecommerce)
* Strong communication and…