Ad Ops Specialist, Level 2

The Digital Ad Operations Specialist, Level 2, joins a team responsible for Farm Journal digital campaigns from conception to completion. This role manages both programmatic and paid social campaigns, with an intermediate understanding of the digital advertising ecosystem and Farm Journal’s portfolio of brands. The Level 2 specialist executes campaigns involving 5 or more ad groups across multiple platforms with limited mistakes, and proactively communicates campaign insights and performance recommendations without waiting to be prompted by leadership.

The ideal candidate is detail-oriented, self-motivated, and growing in their ability to troubleshoot underperforming campaigns, apply audience strategy, and support team leads on escalated matters. At this level, team members are expected to accurately launch 75-100 new campaigns per month while continuing to manage previously live campaigns, including medium-complexity campaigns defined by multiple flights, audience intersections, creative breakouts, or pixel-focused setups.

Essential Duties and Responsibilities These duties include, but are not limited to, the following. Other duties may be assigned.

Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns across programmatic and paid social channels.

Execute and manage paid social campaigns across multiple platforms, including but not limited to Facebook (Meta), Linked In, Snapchat, You Tube, and Tik Tok.

Build and launch programmatic campaigns across relevant DSPs and ad-serving platforms, adhering to best practices for all tactics (display, audio, native, video).Execute campaign setups with 5+ ad groups across several platforms with a high degree of accuracy and within established SLAs.Troubleshoot basic to intermediate campaign issues—including delivery, pacing, creative, and audience—with limited supervision.

Optimize programmatic and social campaigns with an intermediate understanding of performance levers, working toward best ROI for clients.

Apply advanced audience knowledge including lookback audiences, lookalike audiences, audience intersections, contextual targeting, and affinity segments.

Review campaign orders and determine appropriate campaign structure (number of ad groups vs. multiple campaigns, best serving platform, and reporting approach).Proactively communicate campaign insights, performance updates, and basic optimization recommendations to team leads and Client Success Managers (CSMs) without being prompted.

Support team leads on all escalated matters within assigned account lists.

Maintain advanced working knowledge of general team processes including audience takedown, Naviga functionality, and reporting workflows.

Develop and maintain a foundational understanding of pixel and tag types, including placement and verification.

Contribute to cross-functional team relationships and execute within processes that connect with other internal teams.

Grow industry knowledge across all Farm Journal brands, target audiences, and company initiatives.

Skills/Professional Experience These qualifications include, but are not limited to, the following:

Core Competencies:

Analytical thinking and data-driven decision-making.

Technical expertise across programmatic and paid social platforms.

Initiative and proactive communication.

High integrity and accountability.

Attention to detail and organizational discipline.

Required:

BS/BA degree in a related area (marketing, data analytics, business administration) or equivalent work experience.
2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management (or approximately 4–8 months of progression within a structured ad ops team).Proven aptitude for growth…