IMC Lead

IMC Lead page is loaded## IMC Lead locations:
Ho Chi Minh Citytime type:
Full time posted on:
Posted 16 Days Agojob requisition :
R1107386

The IMC Lead is a strategic role responsible for orchestrating integrated marketing communications across multiple channels. With around 8 years of experience, the IMC Lead brings solid expertise in campaign strategy, stakeholder engagement, and cross-functional leadership. This role ensures campaigns are insight-driven, seamlessly executed, and deliver measurable business outcomes.
*
* Job Description:

**** Key Responsibilities
*** Strategic Campaign Leadership
** Lead the planning and execution of integrated campaigns across digital, offline, and OOH.
* Translate client business objectives into clear and cohesive communication strategies.
* Ensure consistency and excellence in messaging across all consumer touchpoints.
* Cross-Functional Collaboration
** Partner with strategy, media, creative, and analytics teams to align campaign goals and execution.
* Facilitate integrated planning sessions and manage end-to-end project workflows.
* Act as the central point of coordination among internal and external stakeholders.
* Stakeholder Engagement
** Serve as a senior liaison between clients, internal teams, and external partners.
* Manage client expectations, provide strategic recommendations, and ensure alignment at every stage.
* Foster long-term partnerships based on trust, transparency, and strong delivery.
* Campaign Governance & Process Optimization
* Establish campaign management best practices and maintain process discipline.
* Drive operational efficiency by improving workflows and coordination across teams.
* Ensure compliance with internal quality standards and external requirements.
* Performance Management
** Work with analytics teams to set KPIs and track campaign effectiveness. Lead post-campaign reviews to extract insights and share best practices.
* Recommend optimizations to improve future campaign outcomes.
* Team Leadership & Capability Building
** Mentor and guide junior team members, fostering a culture of collaboration and accountability.
* Share knowledge to elevate integrated marketing capability across the team.
* Support hiring, onboarding, and upskilling initiatives as needed.
** Qualifications
* ** Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus).
* 8+ years of experience in integrated marketing, campaign management, or communications leadership (agency experience preferred).
* Proven track record managing complex, multi-channel campaigns across diverse industries.
* Strong skills in strategic thinking, project management, and stakeholder engagement.
* Experience leading cross-functional teams in a fast-paced, matrixed environment.
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* Location:

** Ho Chi Minh City
** Brand:
** Carat
* * Time Type:
** Full time
** Contract Type:
** Fixed Term Contract (Fixed Term)
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