Director, Insight & Strategy; Branding

Overview

THE OPPORTUNITY

We are looking for a Director, Insight & Strategy who will play a pivotal role in defining and activating data- and insights-driven brand strategies for some of the world’s most purpose-driven organizations. In this role, your expertise will guide our brand-focused research initiatives, ensuring that data-driven storytelling and insightful analysis are at the heart of our branding and brand identity strategies for clients ranging from Fortune 500 companies to localized nonprofits.

You will have the opportunity to work closely with a dynamic team of researchers, strategists and creatives to develop brand identities and strategies rooted in both creativity and analytical rigor. By leveraging your experience in account planning, brand strategy or a similar field, you will help our clients create and cultivate meaningful brand experiences that resonate with key audiences and drive business impact.

• Harnesses data and insights to develop and oversee branding and brand identity strategies for organizations ranging from Fortune 500 organizations to localized nonprofits.
• Oversees and coordinates all aspects of complex and varied brand-focused research projects, including primary research projects (quantitative and qualitative) and secondary research.
• Designs and facilitates brand-focused workshops for all levels of client audiences to drive strategic discussions and alignment.
• Authors and presents proposals to effectively sell in our recommended approach.
• Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, brand identity, brand name development, logo development, rebranding, brand architecture, campaign strategy, etc.
• Collaborates with creative teams to ensure brand consistency across all touchpoints.
• Innovates new ways to visualize, craft storylines and present insights and recommended strategic solutions.
• Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations.
• Serves as a strategic consultant to internal and external client teams, bringing an adept, insight-based POV.
• Identifies and drives opportunities for growth via expanding offering of insight & strategy services.
• Mentors Managers and Associates within the Insight & Strategy team.

• 8+ years of experience in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field.
• Willingness and availability to travel as needed.
• Experience with research and survey platforms such as Qualtrics and Survey Monkey.
• Experience designing and leading primary research methodologies including surveys, focus groups, in-depth interviews, etc.
• Experience with data analytics and AI platforms such as Pulsar, ChatGPT, Claude AI.

• Sophisticated strategic thinking.
• Innovative and novel problem-solving skills.
• Adaptability and flexibility.
• Highly polished presentation and storytelling style.
• Ability to counsel clients and challenge the status quo.
• Emotional intelligence.
• Ability to motivate and inspire.
• Strong mentor qualities.

• Expected Compensation Range: $95,000 - $140,000

The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. The final agreed upon compensation for the role will depend on a number of factors, including but not limited to: candidate’s qualifications, skills, competencies and experiences and may fall outside the range shown. As a Best for the World Benefit Corporation and Employee-Owned organization, Global Prairie offers a best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.

Important Note: Global Prairie’s People & Operations (talent management) team is based in our Kansas City, MO office, which is why you see Kansas City listed as the location for this posting. However, please be sure to indicate your office location preference when completing the application.

We are a…