Field Marketing Manager

The Field Marketing Manager (FMM) is responsible for representing Red Bull at the local level in a manner that aligns with global and national strategies and priorities. They establish strong connections within the local community, including influential individuals and opinion leaders, both online (via social media) and offline. FMMs design and execute marketing initiatives across the four core pillars of the marketing mix:
Consumer Collecting, Sports, Culture, and Communications, while leveraging opportunities in On Premise, Off Premise, and New Business sectors, all tailored to local needs. They embody the brand’s commitment to providing a localized presence by developing marketing strategies informed by consumer and product insights, while coaching their teams of specialists to deliver exceptional execution. Based in the local community, the FMM brings the brand to life for the regional audience.

Incorporate global and national Red Bull priorities, strategies, and philosophy into field operations, with a focus on creating a localized representation of our global brand. Develop a comprehensive understanding of consumers across various fields within the region to serve as the foundation for generating and executing locally relevant ideas. Identify and design initiatives and programs that enhance brand image and foster greater understanding of product functionality at the local level, working closely with regional and national Sports, Culture, and Brand Marketing teams.

Lead efforts in gathering and analyzing local regional intelligence, sharing insights on consumer behavior, market dynamics, and competitor activity with the regional and national teams. Collaborate with regional sales to enhance both mental and physical product availability across On-Premise, Off-Premise, and New Business environments, ensuring the product is readily accessible during all field marketing activities. Facilitate cross-functional collaboration, effectively managing internal and external requests in alignment with the annual business plan priorities.

Develop and support key local events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer and media landscape, with a strong emphasis on participation. Ensure every consumer interaction with the brand is a positive and memorable experience through meticulous attention to detail and premium execution at events and all field marketing activities. Maintain a consumer-centric and brand-focused approach in all initiatives, ensuring effective and efficient communication with the target audience.

Enhance select third-party events by providing strategic Red Bull brand support and branding to boost visibility, increase product usage, and strengthen the brand's presence in relevant communities and cultural scenes. Build an exceptional network of sustainable relationships with key regional influencers, including local authorities, sports, fitness, and cultural opinion leaders relevant to the target audience, entrepreneurial communities, and local media outlets (TV, radio, print, digital, and social media).

Collaborate with the Sports Marketing teams to integrate Red Bull athlete activations into strategies, while creating well-rounded, innovative 360‑degree plans to maximize reach and impact. Consistently apply best practices from global, national, and regional insights wherever appropriate to drive excellence and effectiveness. Work closely with regional sports event marketing teams to strategically utilize the Event Vehicle program, ensuring it is leveraged to captivate and delight consumers.

Stay attuned to the latest generational trends by closely engaging with our consumers and leveraging insights from our networks across various cultural spheres. Collaborate with the local team to develop ideas tailored to the field, utilizing their personal university experiences to spot early consumer trends influenced by technology, digital innovations, and social dynamics. Develop fresh, creative concepts that…