Regional Sales Manager; General Trade Lead
Listed on 2025-12-27
-
Sales
Sales Marketing, FMCG
7 - 15 Years
Full-Time
Work Schedule: Monday to Saturday (2 Saturdays off per month)
Language Requirement: Proficiency in Kannada is mandatory
About GO DESiGO DESi is a fast-growing packaged food brand dedicated to making authentic regional DESi products popular and accessible. Our flagship product, DESi POPz, sells over 9 million units monthly. Our portfolio also includes DESi Meetha, DESi Mints, and DESi Bytes. We maintain a fully integrated supply chain from sourcing to manufacturing, ensuring quality and authenticity. GO DESi values sustainable business practices centred on win-win growth for all stakeholders.
Role OverviewWe are looking for an experienced, proactive, and result-oriented Senior Manager - Sales to lead and expand our general trade presence across the South region. The ideal candidate will have a deep understanding of general trade dynamics in FMCG, experience scaling startup brands, and a strong network in the regional trade. Excellent negotiation, leadership, and execution skills are essential to drive sales growth and market penetration.
Key Responsibilities- Accountable for achieving sales targets and profitability in the general trade channel across the South region.
- Develop strong relationships with distributors, wholesalers, and retailers to secure and grow shelf space.
- Identify and onboard new distributors and retail outlets to expand market reach.
- Design and implement region-specific trade strategies, including SKU selection, pricing models, and promotional campaigns.
- Monitor and optimise trade spends, discounts, and incentive programs to maximise ROI.
- Collaborate cross-functionally with supply chain, marketing, and finance teams to ensure smooth operations and sales execution.
- Ensure compliance with trade policies, contractual agreements, and in-store execution standards.
- Analyse sales data, competitor activity, and market trends to adjust strategies and improve sales performance.
- Resolve operational issues such as stockouts, payments, and delivery challenges promptly.
- Lead and mentor sales teams to enhance productivity and motivation.
- Minimum 7 years of proven experience in a General Trade sales role within FMCG.
- Demonstrated success in scaling brands in the South Indian general trade market.
- Strong network amongst distributors, wholesalers, and retailers in the region.
- Excellent negotiation, relationship-building, and communication skills.
- Strong analytical capabilities to interpret sales performance and market data.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).