Digital Demand Generation Manager

:
Director of Sales and Marketing

At Grandstand, we’re inspiring success through great people and constant improvement. We partner with our customers to grow their brands by providing high-quality products and custom solutions. When our customer’s products are on our line, we put our reputation right beside it.

The Digital Demand Generation Manager is responsible for driving customer acquisition and revenue growth by building and optimizing integrated digital marketing programs across paid search, SEO, social media, digital advertising, and video. The role is accountable for increasing brand awareness, generating qualified leads, attracting high-intent buyers, and delivering measurable pipeline and revenue contribution for the business.

This individual will own digital demand generation strategy and execution, ensuring marketing investments translate into qualified opportunities, new customers, and sustainable business growth. The role works closely with Sales, Business Development, Ecommerce, and Leadership to align marketing efforts with company growth objectives.

• Develop and execute demand generation strategies designed to increase qualified lead volume and customer acquisition.
• Build and optimize campaigns that generate high-intent prospects for both sales-led and ecommerce purchasing journeys.
• Create marketing programs that move prospects through the buyer journey from awareness to conversion.
• Collaborate with Sales and Business Development teams to improve lead quality, lead nurturing, and conversion rates.
• Monitor and report on marketing contribution to leads, pipeline, revenue, and customer acquisition.

• Plan, launch, optimize, and manage paid advertising campaigns across platforms such as Google Ads, Bing, Linked In, Meta, You Tube, and other relevant channels.
• Manage campaign budgets and maximize return on advertising spend (ROAS).
• Develop remarketing and audience targeting strategies to improve conversion rates and customer acquisition costs.
• Conduct A/B testing on ad creative, messaging, landing pages, and audience segments.
• Analyze campaign performance and continuously optimize for lead generation and revenue outcomes.

• Own the company's SEO strategy and roadmap.
• Improve organic visibility, search rankings, and website traffic through technical, on-page, and off-page SEO initiatives.
• Conduct keyword research and identify opportunities to attract high-intent buyers.
• Partner with content creators and website stakeholders to improve organic search performance.
• Monitor search performance and identify opportunities to increase traffic, leads, and conversions.
• Develop and execute social media strategies that support brand awareness, audience engagement, and demand generation goals.
• Create and manage paid and organic social campaigns across relevant platforms.
• Build audience growth and engagement strategies targeted toward key decision makers and ideal customer profiles.
• Leverage social media as a tool for thought leadership, customer education, remarketing, and lead generation.
• Analyze social performance and optimize content strategies to improve business outcomes.

• Develop and manage video advertising strategies across digital channels.
• Coordinate creation of video content including customer testimonials, educational content, product showcases, and brand storytelling.
• Utilize video campaigns to increase awareness, engagement, lead generation, and conversions.
• Measure video performance and optimize creative assets based on audience engagement and campaign results.

• Improve website performance through…