Business Development Representative

August 2026

At Grandstand, we inspire success through great people, strong customer partnerships, and constant improvement. We help customers grow their brands by providing high-quality products and custom solutions. When our customers' products are on our line, we put our reputation right beside them.

The Business Development Representative at Grandstand is responsible for generating net-new business by identifying, prospecting, qualifying, and converting targeted Ideal Customer Profile prospects into new customers. This role focuses on bringing new logos to Grandstand through disciplined outbound outreach, market research, relationship building, and pipeline development. The Business Development Representative maintains accurate CRM activity, manages opportunities through the early sales process, and partners with Sales Management to achieve assigned new customer acquisition and revenue goals.

This position is designed for a sales professional who can create and develop new customer relationships from first contact through qualified opportunity. Success in this role requires disciplined prospecting, consistent follow-up, accurate CRM management, and the ability to represent Grandstand professionally with prospective customers and industry partners.

• Identify and pursue prospective customers that align with Grandstand’s Ideal Customer Profile.
• Build and maintain a pipeline of net-new business opportunities through outbound prospecting, referrals, trade shows, networking, and market research.
• Conduct proactive outreach to prospective customers through phone, email, Linked In, events, and other approved channels.
• Qualify prospects by understanding their business needs, buying process, timeline, decision makers, and fit with Grandstand’s products and services.
• Meet or exceed assigned quarterly and annual new logo acquisition goals.
• Create and manage qualified opportunities in CRM, ensuring accurate activity tracking, next steps, opportunity stage, and projected close dates.
• Schedule and lead introductory conversations with prospective customers to understand needs and position Grandstand’s value proposition.
• Partner with Sales Management to develop targeted territory, market, and account penetration strategies.
• Maintain current knowledge of industry trends, competitive activity, and market opportunities to support new customer acquisition.
• Represent Grandstand professionally at trade shows, industry events, customer visits, and networking opportunities.
• Attend 8-10 major conferences or trade shows per year, typically 3-4 days per event, and generate a targeted number of qualified leads from each event based on event size, audience fit, and pre-event goals.
• Provide Sales Management with regular (weekly) updates on prospecting activity, pipeline development, market feedback, and new business opportunities.
• Perform the administrative, organizational, and sales tasks necessary to achieve assigned quarterly and annual new logo acquisition goals, including timely follow-up, CRM updates, pipeline maintenance, and preparation for prospect meetings.
• Perform additional duties as assigned by Management.

• Qualified opportunities created.
• Conversion rate from prospect to customer.
• Activity metrics such as calls, emails, meetings, and prospect touches.
• Revenue or gross margin from first-time customers.

• Minimumum of four (4) years of proven success in mid-market and enterprise level business development (new logo) sales.
• Must be able to demonstrate substantial experience
  in B2B new-business development, prospecting, pipeline management, and consistent quota attainment quarterly and yearly.
• Bachelor’s degree in business, sales, marketing or relevant field…