DSD Network Coordinator

Tortilla King LLC is a food manufacturing company specializing in the production of tortillas, tortilla chips, and salsas. The company focuses on delivering consistent quality products that support both retail and food service partners. Team members contribute directly to the reliability and safety of food products enjoyed by a wide range of customers. Tortilla King LLC offers a collaborative environment where operations, logistics, and quality assurance work closely together.

The company values efficiency, safety, and continuous improvement in all aspects of manufacturing.

The DSD Coordinator / Manager is responsible for building and managing a network of regional and independentdistributors that deliver consumer food products directly to retail. This role is the day-to-day operational link between the company and its distributor partners – ensuring routes are performing, accounts are serviced, and promotional programs are executed at store level. Strong data and analytical skills are essential; this role is expected to use sales performance data to drive decisions, identify opportunities, and hold the networkaccountable to results.

The right candidate understands how DSD networks operate, knows how to read the numbers behind them, and can translate data into action in the field

We are seeking a Direct Store Delivery (DSD) Coordinator / Manager to build and manage a network of regional and independent distributors delivering consumer food products directly to retail stores.

This role serves as the primary contact between the company and its distributor partners, ensuring routes perform effectively, retail accounts receive consistent service, and promotional programs are executed successfully. The ideal candidate combines hands-on DSD experience with strong analytical skills and can turn sales and operational data into practical actions that improve performance and drive growth.

• Manage relationships with regional and independent DSD distributors throughout an assigned territory.
• Recruit, onboard, and develop distributor partners to expand market coverage and address geographic gaps.
• Conduct regular business reviews to evaluate route performance, account penetration, and sales results.
• Hold distributors accountable for service standards, including on-time delivery, order accuracy, and retail compliance.
• Resolve issues involving invoicing, returns, inventory, and account conflicts.
• Serve as the primary escalation point for distributor concerns.

• Track and analyze key performance metrics, including on-time delivery, order fill rate, distribution points, sales velocity by SKU, and promotional sell-through.
• Build and maintain reports that provide visibility into distributor, route, and retail account performance.
• Identify sales trends, service gaps, and growth opportunities using performance data.
• Use findings to prioritize field visits, improve underperforming accounts, and recommend route or coverage changes.
• Provide management with regular performance updates, clear findings, and recommended actions.
• Monitor competitive activity and market trends, sharing relevant insights with sales and marketing teams.

• Coordinate promotional programs, new product launches, and seasonal priorities across the distributor network.
• Ensure timely execution of retail displays, shelf sets, and promotional pricing.
• Monitor promotional results and work with distributors to address execution gaps.
• Partner with sales and marketing teams to align distributor activities with company promotional calendars.

• Conduct regular store visits to verify product placement, inventory levels, merchandising standards, and promotional compliance.
• Build relationships with store managers and buyers to support product sales and resolve service issues.
• Identify missing product placements, out-of-stock items, and competitive threats, and coordinate corrective action with distributors.

• Monitor delivery schedules and route structures to maintain efficient account coverage.
• Work with distributors to improve route sequencing and delivery frequency, reduce costs, and strengthen service.
• Maintain accurate distributor agreements, route assignments, and account coverage records.
• Ensure compliance with applicable food safety standards, product rotation requirements, and…