Nightlife Marketing Manager

Nightlife Marketing Manager

Groot Hospitality is looking for a flexible and versatile nightlife marketer with experience in creating successful and fresh marketing campaigns within the nightlife and daylife arena. This individual will be responsible for managing artist team communication, team/venue initiatives, and developing marketing campaigns that drive ticket and table sales. To be successful in this role, you should have hands‑on experience creating and managing event‑driven marketing plans in a fast‑paced hospitality environment.

Ultimately, you will help us build and maintain strong and consistent marketing efforts through a wide range of online and offline marketing channels.

• Develop, manage, and deploy successful event‑driven marketing campaigns while owning their implementation from ideation to execution.
• Develop and implement strategies that drive awareness and patrons to our daylife/nightlife venues.
• Manage and oversee the company’s daylife/nightlife ticketing platform.
• Communicate and coordinate with artist management teams to plan and execute announcements and marketing plans.
• Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs.
• Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team.
• Pre‑plan and execute all important dates throughout the year in local markets including public holidays, off‑site events, social media days, openings, and sporting events.
• Work daily with the Graphic Design Team for all daylife/nightlife assets, edits and needs to drive brand awareness (i.e., promotions, events, campaigns, holidays, culinary, etc.).
• Work with promotional partners to create assets and marketing lounge activations.
• Collaborate with company partners for cross‑promotional opportunities.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs.
• Suggest and develop content creation ideas/plans with Social Media Managers.
• Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly.
• Build strategic relationships and partner with key players, influencers, agencies, and vendors.
• Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly.
• Work non‑traditional hours throughout the year (i.e., holidays, festivals, off‑site dining experiences, occasional social coverage, and other locally driven events).
• Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay‑per‑click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis.

• Minimum of 5–6 years of marketing experience working in daylife/nightlife marketing.
• Ability to work with all personality types even in adverse situations.
• Strong time management, organization, and prioritization skills.
• Ability to effectively communicate verbally and non‑verbally with others.
• Well‑versed in project management within a team setting.
• Strong understanding of digital marketing, social media marketing, and traditional marketing.
• Ability to make decisions in a fast‑paced environment.
• Well‑versed in managing multiple projects and recommending/implementing effective solutions.
• Numerically literate, comfortable with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• BSc/MSc degree in Marketing or related field.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industry: Hospitality