Division Marketing Manager

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Davidson Homes is proud to be Certified™ by Great Place To Work® for 2025. The prestigious award is based entirely on what current employees say about their experience working % of employees at Davidson said it’s a great place to work, compared to 57% of employees at a typical U.S. based company.

Davidson Homes:
Pioneering Excellence in Homebuilding Since 2009

Founded on Adam Davidson’s vision, Davidson Homes has been redefining what it means to call a place "home" through unparalleled craftsmanship and a personalized home buying experience. We’re not just building homes; we’re crafting communities where every space is designed to empower, engage, and elevate its inhabitants. At the heart of our mission is a commitment to excellence, innovation, and inclusivity, creating a culture where diversity is celebrated, and challenges are met with creative solutions.

Come join Davidson Homes as we continue to grow! We are looking for experienced team players to join one of the fastest growing home builders in the country.

The purpose of this position is to manage the strategy and execution of marketing activities for the assigned Davidson Homes division. This position works under the direction of the Division sales leader but will coordinate with other divisions and community partners in the promotion of Davidson Homes.
This is an in‑office role based in our Katy, TX office.

• Be a Davidson Homes brand champion, driving the Davidson Homes brand to flourish in the eyes of the customer as well as employees.
• Create a forward‑thinking, results‑oriented marketing strategy that inspires Davidson Homes customers to engage in our process and fuels significant business growth. Strategy development includes comprehensive digital and traditional channels with focused attention in regional markets identified for growth as a part of our national strategy.
• Oversee and guide the implementation of the marketing strategy by optimizing the costs and benefits of tactics and team. Focus on measuring the effectiveness of campaigns and channel performance. Identify new or underutilized pathways to customers that drive engagement and sales.
• Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations.
• Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more.
• Coordinate and attend special events, community activities, and on‑site events to assist in managing vendors and traffic flow.
• Execute sales center fabrication, ordering, installation, and programming.
• Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages.
• Enforce strict adherence to brand standards and guidelines across all internal and external partners.
• Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation and optimization in alignment with goals.
• Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
• Oversees and coordinates the division sign program. Coordinates all signage orders and ensures signage is within sign guidelines and brand standards.
• Serve as brand gatekeeper for the division, with ultimate responsibility for ensuring that every touchpoint the consumer has with the Davidson Homes brand is consistent, premium, world‑class and in alignment with brand guidelines, including:
• Make frequent visits to models and sales offices, assessing model and sales office presentations,…