Regional Sales Manager - Texas

Regional Sales Manager – Texas

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Loma Systems® is a premier manufacturer of inspection equipment for the food and pharmaceutical industries, providing solutions to identify contaminants and product defects.

Loma Systems North America is looking for a Regional Sales Manager based in Texas, preferably in the Greater Dallas–Fort Worth Area. Living within an hour of a major airport is preferred. The role focuses on driving sales to capitalize on existing and new opportunities within the assigned territory.

• Take ownership of delivering sales goals and objectives by strategically targeting existing and prospective accounts and verticals using data, market insights, and customer segmentation.
• Expand share of wallet with existing accounts through customer/plant visits, discovery sessions, and solution presentations tailored to meet their business short- and long-term needs.
• Actively seek and develop new opportunities through cold calling, email, trade shows, trade associations, and other channels.
• Identify key accounts in the region and develop action plans to increase Loma exposure and penetration.
• Successfully introduce new products to the customer base, ensuring strong market adoption.
• Promote Loma service offerings and work closely with the Aftermarket team to maximize service revenue.
• Maintain accurate and up-to-date CRM records, including leads, opportunity stages, forecasting, and activity logs; other routine reporting functions as required.
• Serve as a trusted advisor by deeply understanding customer operations, challenges, and goals.
• Develop deep technical knowledge of Loma and Lock products, including design guides for Metal Detectors, Checkweighers, and X‑Ray equipment.
• Demonstrate proficiency in hands‑on specification of mechanical systems and instrumentation.
• Execute consultative sales activities to customers with focus on Loma’s added value and differentiators.
• Stay informed on industry trends, competitive landscape, and regulatory developments impacting customer decisions.
• Participate enthusiastically and proactively in Loma ‘toolbox’ initiatives, applying the 80/20 principles to the region.
• Carry out additional tasks assigned by the supervisor that are essentially related to the duties described above.

• High school diploma required; bachelor’s degree preferred.
• Minimum 5 years of experience in sales, marketing, market development, account management, or a related discipline. Industrial capital sales experience preferred.
• Demonstrated success in growing existing accounts and securing new business in capital equipment sales, preferably in the food industry.
• Strong consultative selling skills with the ability to uncover customer pain points and align solutions to business outcomes.
• Exceptional communication, negotiation, and presentation skills across technical and executive audiences.
• Excellent time management, multitasking and organizational skills.
• Analytical mindset with ability to interpret data, forecast trends, and make data‑driven decisions.
• Resilience, tenacity and drive in pursuing opportunities, overcoming objections, and navigating complex sales cycles.
• High emotional intelligence and relationship‑building capability to foster trust and long‑term partnerships.
• Role model of Loma’s behaviours (Hands‑on, One Team, Positive Mindset, Delivering on our Commitments, Taking the initiative).
• Proficiency in CRM systems (e.g., D365 Sales CRM), Microsoft Office Suite, and mobile sales tools.
• Valid driver’s license with willingness to travel 50%+ across the region and occasionally outside for trade shows or to Loma’s other facilities.

Established in the UK in the 1960s, Loma Systems has become one of the leading global companies in production line safety systems, boasting an installed base of over 125,000 machines in more than 100 countries. Loma is part of Illinois Tool Works (ITW), a Fortune 250 diversified industrial manufacturer.

Base Salary: 70k–100k (based on experience, location, etc.). Commissions:
Paid out monthly based on target and bonus achievement.…