Vice President of Marketing

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Join to apply for the Vice President of Marketing role at The Buckle, Inc.

Summary

Buckle is a specialty fashion retailer with approximately 8,000 Teammates located in over 440 stores in 42 states as well as the Corporate Office located in Kearney, Nebraska. Our mission is to create the most enjoyable shopping experience possible for our guests. We are seeking a results-oriented Vice President of Marketing to lead our marketing team and drive continued growth of our brand.

The Vice President of Marketing is responsible for developing and implementing marketing strategies that enhance brand awareness and engagement, generate increased demand, and deepen guest loyalty. The Vice President of Marketing fulfills Buckle’s mission statement by performing job duties with a high level of customer service, contributing to a positive team spirit, and working closely with the senior leadership team to align marketing strategies with overall business objectives to ensure continued success.

Essential Duties And Responsibilities

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Create and implement comprehensive marketing plans and strategies that align with Buckle’s brand, goals, and objectives.
• Build the organization’s strategic marketing capacity by segment and audience to ensure robust micro-strategies by target persona, as supported by data analysis and stakeholder feedback.
• Develop and manage the marketing budget, leveraging financial acumen and strategic insights to optimize resource allocation, maximize return on investment, and deliver cost-effective marketing campaigns.
• Implement a robust system for measuring and analyzing key performance indicators, facilitating data-driven decision-making and continuous improvement. Develop comprehensive dashboards and reporting frameworks to track the effectiveness of marketing initiatives, monitor guest engagement, and ensure alignment with business objectives.
• Identify market opportunities and design digital marketing strategies to enhance market share and drive sales growth.
• Leverage guest and stakeholder insights to refine marketing strategies and optimize campaign performance.
• Collaborate with key stakeholders in the development and ongoing maturity of the Company’s brand identity in the market. Develop complementary guest personas to align with the Company’s product purchase and design efforts.
• Develop and execute overall digital promotional marketing strategy, including SEO, SEM, Social, and Affiliate Marketing to the extent applicable. Explore new channels and strategies as appropriate to enhance the Company’s total marketing approach.
• Inspire and empower a high-performing team of marketing professionals as their leader, driving them to achieve exceptional results.
• Cultivate a culture of growth and foster professional development within Marketing, providing mentorship and guidance to nurture Teammates’ skills and expertise. Champion succession planning initiatives to identify and develop future leaders, ensuring a continuous pipeline of marketing talent to drive the Company's long-term success.
• Foster a culture of innovation and experimentation, encouraging the exploration of new marketing channels, technologies, and strategies to drive continuous improvement and stay ahead of the curve.
• Promote continuous cross-departmental collaboration by actively engaging with sales, merchandising, IT, and other key stakeholders, enabling effective communication and unified strategies to drive the Company's overall success.
• Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.