Executive Director​/Sales Director

Whitley Place | Keller, TX Assisted Living & Memory Care Community

Lead Community Operations. Drive Occupancy Growth. Make a Difference Every Day.

Whitley Place, a Sonida Senior Living community, is seeking an experienced Executive Director / Sales Director to lead our Assisted Living and Memory Care community in Keller, Texas. This high-impact dual leadership role is ideal for a proven senior living professional who excels in both community operations and sales performance. The Executive Director / Sales Director is responsible for driving occupancy, maximizing revenue, enhancing resident satisfaction, leading team development, ensuring regulatory compliance, and delivering exceptional experiences for residents and families.

Compensation &

Incentives:

• Eligible for up to 30% annual incentive bonus based on performance
• Sales commission opportunities tied to move-ins and community occupancy goals
• Career advancement opportunities within a growing national senior living organization

Why Join Sonida Senior Living? At Sonida, we combine compassionate care with innovative technology and strong operational support to help our leaders succeed.

Benefits Include:

• Medical, Dental, Vision, Life & Disability Insurance*
• 401(k) with company match
• PTO available on Day One
• Employee Assistance Program
• Flexible Spending & Dependent Care Accounts

Innovative Technology That Sets Us Apart: At Sonida, we invest in technology that enhances resident care and empowers our teams to work smarter:

• Safely You® AI technology that helps detect and prevent falls
• Advanced Electronic Health Records (EHR) that streamline assessments and reduce administrative burden
• Sage Call System to improve response times and resident service
• Microsoft Power BI dashboards providing real-time operational and business insights

Position Overview

The Executive Director/Sales Director is responsible for the overall leadership, operational excellence, regulatory compliance, financial performance, resident satisfaction, team development, and occupancy growth of the community.

The successful candidate will be a highly visible leader who creates a culture of accountability, compassion, engagement, and excellence.

Key Responsibilities

Operational Leadership

• Direct all community operations, ensuring exceptional resident care and service delivery.
• Ensure compliance with all federal, state, and local regulations governing assisted living and memory care.
• Lead, coach, develop, and retain high-performing department leaders and community team members.
• Foster a positive workplace culture focused on engagement, accountability, and resident-centered care.
• Partner with department leaders to maintain community appearance, safety standards, and operational effectiveness.
• Monitor quality outcomes and implement continuous improvement initiatives.
• Manage community budgets, revenue goals, and expense controls.
• Drive financial performance through occupancy growth and operational efficiency.
• Analyze key performance indicators and implement strategies to improve results.
• Ensure effective stewardship of community resources while maintaining exceptional resident experiences.
• Recruit, hire, train, mentor, and evaluate department leaders and community team members.
• Build strong leadership succession plans and talent pipelines.
• Create an environment that promotes teamwork, professional growth, and employee retention.
• Partner with regional leadership to execute company initiatives and best practices.
• Partner with the Director of Sales to achieve occupancy, revenue, and move-in goals.
• Maintain strong relationships with residents, families, referral sources, healthcare professionals, and community partners.
• Develop and execute strategic marketing and outreach initiatives.
• Support prospective residents and families throughout the sales process.
• Utilize competitive market data to identify opportunities for growth and increased market share.
• Ensure a seamless move-in experience that drives resident and family satisfaction.

Required Qualifications

• Minimum 3 years of Executive Director experience in senior living, assisted living, memory care, healthcare, hospitality, or a related industry.
• Minimum 2 years of sales, business development, or occupancy growth experience.
• Demonstrated success leading teams and managing community operations.
• Strong financial acumen with experience managing budgets and operational performance.
• High school diploma or equivalent required.

Preferred Qualifications

• RHA, HFA, LNHA, or other applicable state licensure/certification…