Script Writer

About Martell Group  The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur and investor Dan Martell, we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world‑class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

About the Role
The Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format. This role requires the ability to write in distinct brand voices without defaulting to generic or AI‑sounding content. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.

Beyond captions and social copy, the Writer contributes to long‑form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations. This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.

The Writer reports directly to the Creative Producer and may work fully remotely.

Responsibilities
Social Copy & Captions

Write platform‑native captions for Instagram, Linked In, Tik Tok, X, You Tube, and Threads

Develop compelling hooks, CTAs, and caption structures that drive engagement and retention

Adapt tone, structure, and formatting based on platform‑specific best practices

Maintain a strong and consistent brand voice across all channels

Script & Long‑Form Writing

Write or refine scripts for You Tube episodes, short‑form videos, and branded content

Develop repeatable written frameworks for recurring content formats and series

Support the Creative Producer with written briefs, outlines, and episode structures

Write titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverability

Promotional & Campaign Copy

Write copy for episode launches, campaigns, newsletters, and promotional initiatives

Collaborate with the marketing team to align messaging with funnel strategy and campaign goals

Support paid ad creative copy when needed in collaboration with marketing

Work alongside the internal PR team and communications manager on quotes and external communications

Brand Voice & Standards

Maintain and evolve brand voice guidelines

Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation

Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards

Identify off‑brand messaging and provide clear corrective direction

AI Integration

Use AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles

Build and maintain prompt libraries and writing systems that improve team efficiency

Identify opportunities where AI can reduce low‑value writing tasks without sacrificing quality or brand integrity

Cross‑Team Collaboration

Work closely with the Social Producer to align captions with video content and visual framing

Coordinate with the design team to ensure copy and visuals work cohesively

Collaborate with the Creative Producer on voice direction, content priorities, and writing standards

Requirements

5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands

Proven ability to write in multiple distinct voices while maintaining authenticity and quality

Strong understanding of social platform behavior and…