Brand Manager for Iconic Wines

Join Iconic Wineries of British Columbia as a Brand Manager, focusing on strategic marketing for luxury wines from August 2026. This role is based in the picturesque Okanagan Valley.

In this position, you will harness your expertise to build compelling narratives around traditional wineries like Mission Hill Family Estate and Martin’s Lane Winery. You will be responsible for setting strategic directions, conducting competitive analyses, and executing holistic marketing campaigns. Your work will be crucial in understanding consumer segments and driving engagement.

Key Responsibilities:

• Shape strategic marketing and branding for luxury wines

• Perform in-depth consumer insights and benchmarking

• Develop and execute brand marketing calendars

• Collaborate across teams to bring creative concepts to life

• Launch promotional initiatives that resonate with target markets

Requirements:

• 5 years of brand management experience in beverages or luxury goods

• Bachelor’s degree in Marketing or Business

• Creative thinker with strong evaluative skills

• Excellent verbal and written communication

• High-energy, self-starter with entrepreneurial flair

Enhance luxury wine branding efforts and storytelling at Iconic Wineries.