Digital Marketing Manager

Role: Digital Marketing Manager

Contract:

October 1, 2026 – January 31, 2028

Location:

West Kelowna, B.C. (On-site)

We are the stewards of some of Canada's most iconic luxury estate wineries, including Mission Hill Family Estate, Cedar Creek Estate Winery, Martin’s Lane Winery, and Check Mate Artisanal Winery. Nestled in the breathtaking Okanagan Valley, these properties are recognized not only for world-class wines, but also for exceptional architecture, hospitality, craftsmanship, and guest experiences.

As our Digital Marketing Manager, you will shape and drive the digital marketing strategies and activation initiatives that fuel Direct-to-Consumer (DTC) sales growth, brand loyalty, and consumer engagement across our portfolio of wine brands. You balance high-level strategic vision with an operational, hands-on approach to plan and execute high-performing campaigns driving results to business goals.

In this role, you will own the overarching planning, strategy, and performance reporting for our core online consumertouchpoints;including web and e-commerce platforms, paid performance media, CRM/email channels, and organic social ecosystems.

Collaborating closely with our Brand, Creative Services, and Hospitality teams, you will act as the digital bridge connecting our estate experiences with our online ecosystems.

This is a role for a strategic thinker whoisn'tafraid to roll up their sleeves tooptimizeworkflows, collaborate directly with specialized partners, and guide tactical execution. This is a compelling opportunity to mature our digital capabilities, evolve our existing frameworks, and elevate the online presence of some of Canada's most iconic winery brands.

• Setthe Digital/Social Strategy foreachwinerythrough cross-functional collaboration with the Marketing and Creative Services teams.
• Lead and champion all strategic digital marketing activation, processes, and innovation initiatives including programs and communications deployed through core digital channels including paid performance media, email marketing, CRM systems, web experiences, and organic social.
• Accountable for the digital/social budget within the context of the overall marketing budget.
• Direct and collaborate with specialized contractors to optimize paid performance marketing and email campaigns, ensuring alignment with brand goals and relevant reporting.
• Oversee the development and execution of digital content calendars across all wineries, balancing team capacity with strategic marketing goals while ensuring seamless stakeholder alignment and onboarding.
• Partner with Creative team to guide asset development, providing clear briefs, platform best practices, and performance data to ensure content achieves business/marketing objectives.
• Oversee portfolio-wide website strategy and performance; collaborate cross-functionally to ensure web properties align with marketing goals while guiding the internal team on execution, maintenance, and product rollouts.
• Maintain and evolve the established KPI and reporting framework, refining templates to ensure all digital initiatives capture actionable insights and drive data-backed marketing decisions.
• Stay at the forefront of the digital landscape, identifying and reviewing emerging marketing tools, including AI applications and automation, to drive workflow efficiency and improve results.

• Bachelor of Marketing/Business,Communicationor related field
• 5-8yearsprogressive experience in Marketing, with3-5years of experience specifically focusedindigital marketing.
• Strategy & brand profiling experience – bonus if the experience is in Luxury Retail, Hospitality, CPG, or the Wine Industry.
• Proven experience with Direct-to-Consumer (DTC) e-commerce, customer lifecycle segmentation, SEO/GEO, and full-funnel digital marketing strategies.
• Familiarity with modern marketing technologies, automation tools, and data analytics tooptimizeworkflows and campaign tracking (e.g.,Active Campaign, Zapier, Meta Business Suite, Word Press, Commerce7, GA4, Looker Studio, Power BI, Asana, or equivalent tools).
• Excellent verbal and flawless communication skills with a strong aptitude…