Marketing Specialist

## Marketing Specialist Apply:
REMOTE
- British Columbia, Canada:
Canada
- Remote:
Full time:
Posted 4 Days Ago:
R71013
*
* Job Summary:

** Windward Software is hiring a Marketing Specialist on a fixed-term basis to cover a team member's leave of absence. In this hands-on role you'll own day-to-day execution across B2B content, competitive research, campaign delivery, and website publishing using Hub Spot, Adobe Creative Suite, and AI-assisted marketing tools. The term runs approximately 3–4 months, ending shortly after the returning team member is back and handover is complete.

Ideal for an early-career marketer with 1–2 years of experience who wants real ownership on a small, fast-moving team.
*
* Job Description:

**** Marketing Specialist (Fixed Term — Leave Coverage)
**** Company:
Windward Software

Location:

Remote (North America preferred)  Term:
Fixed term, approximately 3–4 months
**** About the Role
** Windward Software is seeking a motivated, detail-oriented
** Marketing Specialist
** to join our Marketing team on a fixed-term basis.

This role exists to cover a team member's leave of absence. It runs approximately
** 3–4 months**, including a handover period after they return, so the work you do carries forward cleanly. We're upfront about this so you know exactly what you're signing up for.

You'll own a real portfolio of work from day one — content, competitive intelligence, campaign execution, and web publishing — rather than assisting from the sidelines. It suits someone who is comfortable working independently, learns tools quickly, and wants meaningful scope on a small team where your work ships.
** Key Responsibilities**### Market & Competitive Research
* Own market research that informs marketing initiatives and campaigns
* Build and maintain competitive pricing analysis
* Track and report on competitor social media presence, including:  + Post types and content themes  + Media formats used (video, graphics, text)  + Engagement levels and follower growth
* Maintain competitive feature comparisons and keep them current### Content Creation
* Write and produce:  + Blog posts  + Targeted email content  + Social media posts
* Develop marketing collateral, including:  + One-pagers  + Campaign assets  + Sales enablement materials### Campaign Execution & Reporting
* Build and deploy marketing emails and campaign assets in Hub Spot
* Set up campaign tracking, lists, and segmentation
* Monitor campaign performance and report on key metrics (opens, clicks, conversions, traffic)
* Surface findings and recommend adjustments based on what the data shows### Content Publishing & Design
* Design content layouts using Canva or Adobe Creative Suite
* Perform light video editing using Adobe Express, Premiere, or equivalent
* Publish approved content to the website, including:  + Page template setup  + Text formatting in the Hub Spot editor  + Adding CTAs, forms, images, and SEO metadata
* Manage content through review and approval workflows### Events & Marketing Operations
* Provide marketing support for events and trade shows as needed
* Run data integrity audits and data scrubbing within marketing systems##
** Qualifications & Skills
*** Approximately 1–2 years of marketing experience (co-op, internship, agency, or in-house all count)
* Strong writing skills — able to conceive, draft, proofread, and edit content efficiently
* Ability to produce content that requires little or no editing
* Excellent attention to detail and strong grammar
* Working understanding of SEO principles
* Working understanding of web image formats and optimization
* Strong organizational skills with the ability to manage multiple projects and deadlines
* Comfortable working independently while collaborating within a team
* Experience routing work for…