Senior Performance Marketing Strategist

Elevate brand engagement as a Senior Performance Marketing Strategist at Martell Group. This position requires a full-time commitment in Kelowna after 90 days, focusing on driving paid media and revenue growth.

You will take the lead in developing and scaling effective acquisition strategies across multiple digital channels. With a strong focus on optimizing funnels and analyzing performance metrics, you will ensure every marketing initiative is aligned with revenue goals. Collaborating with sales, you will refine messaging to turn attention into qualified leads and ultimately revenue.

Your role is pivotal in transforming creative insights into actionable marketing strategies that produce results.

Key Responsibilities:

• Lead paid acquisition across Google, Meta, and Linked In

• Optimize marketing funnels from initial click to sale

• Implement A/B testing for continuous performance improvement

• Work with sales to enhance conversion strategies

• Scale content distribution across multiple digital platforms

Requirements:

• Extensive experience in performance marketing and ROI generation

• Hands-on campaign optimization skills

• Skilled in analyzing marketing metrics and conversion rates

• Collaborative with sales for enhanced lead performance

• Strong aptitude for data-driven decision-making

Shape the future of marketing success at Martell Group, focusing on impactful revenue generation.