Digital Strategist

Description

Splash Media Group Inc. is looking to hire a full-time DIGITAL STRATEGIST to join our team in our Kelowna Office. We are looking for an individual who is creative, collaborative, loves working with data and analytics, has strong writing and grammar skills, pays close attention to detail, and has a strong understanding of marketing strategy. The successful candidate must have a bachelor's degree in marketing, communications, business, digital media, or a related field.

This is a full-time position working 40 hours per week, with a wage of $26.00 to $28.00 per hour depending on experience and qualifications. This position works directly with the Digital Strategy Director and closely with our existing social media and web teams. Our successful candidate can expect to spend their days planning and executing digital and social media strategies, creating and publishing content across a variety of digital platforms, reviewing analytics, researching trends, and helping develop strategies that support the needs and goals of our clients.

The Digital Strategist will need to be comfortable working with both the creative and analytical sides of digital marketing. One day may involve writing and planning content, while another may involve reviewing campaign results, website data, social media performance, or other analytics to determine what is working and where improvements can be made. Strong writing and grammar skills are an important part of the position, as the Digital Strategist will regularly create, review, and edit content intended for different audiences and platforms.

Digital marketing and social media continue to evolve quickly, so problem solving, patience, adaptability, and an eagerness to learn are essential. We are looking for someone who is comfortable learning new tools, keeping up with changes to digital platforms, and adjusting strategies when needed. The Digital Strategist may also be responsible for managing some social media accounts alongside our social media pod when required.

This can include planning content, writing posts, publishing and scheduling content, monitoring accounts, and ensuring that social media activity supports the client's larger digital marketing strategy. Above all, Splash Media Group Inc. is looking for someone who can bring creativity, strategy, strong communication skills, and analytical thinking to the role while working collaboratively with the rest of our digital team.

Responsibilities

Development and execution of Google and Bing ads and other platforms as required.

Development and execution of Meta, Linked In, X, Pinterest ads (and others as required)

Advancement of knowledge and strategy with regards to paid campaigns

Collaborate and eventually direct creative direction and campaign development

Collaborate on digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)

Collaborate on keyword analysis and strategy for web content

Research products, services and current strategies to identify new opportunities

Analyze web traffic metrics and suggest solutions to boost web presence

Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

Keep up-to-date and proactively suggest new campaign strategies or creative

Liaise with web and social pods to optimize customer experience and ensure brand consistency

Identify advertising needs

Establish best practices in digital marketing

Stay up-to-date with digital technologies developments

Qualifications

Experience with content writing, either creative or technical

Experience with paid advertising and reporting

Experience with analytics and interpretation

Be organized and able to work on your own and with others

Have an understanding of social platforms

Have a strong passion to learn and grow.

Be curious about clients, the industry and how things work.

Education
A bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field is required. Relevant certifications in digital marketing, social media, analytics, or related platforms are considered an asset.

Working hours:

40 hours per week.

Minimum experience:

2 years.