Marketing and Communications Manager

• Location:
  
  The Lakes Centre (Kendal) or Duke Street Centre (Barrow)
• £28,431 per annum

• 37.5 hours

The Marketing and Communications Manager is responsible for coordinating and delivering all areas of the organisation’s communications, marketing and brand activity to raise the charity’s profile, engagement and income across its geographical footprint.

This role will lead the planning, implementation and evaluation of integrated marketing campaigns and communications activity by creating, distributing and optimising high-quality content across a range of channels.

The postholder will be an agile and proactive professional, capable of managing multiple priorities and projects simultaneously, while building strong relationships internally and externally. The role requires excellent organisational, communication and leadership skills, alongside the ability to respond confidently to emerging opportunities and changing priorities.

• Work with the Head of Fundraising and Marketing to develop and deliver a marketing and communications plan supporting all areas of the organisation, including services, centres, fundraising and events.
• Prepare proposals for the annual marketing budget.
• Monitor and evaluate marketing activity against agreed objectives and strategy.
• Support the implementation and execution of the organisation’s marketing strategy.
• Manage the Marketing Job List, coordinating the creation and delivery of current and upcoming marketing activity.
• Develop and maintain a portfolio of branded assets and promotional materials for use across the organisation.
• Act as a brand guardian, ensuring all internal and external communications adhere to branding guidelines.
• Advise colleagues on branding requirements and best practice where required.
• Ensure all communications reflect the organisation’s mission, vision, values and tone of voice.
• Ensure all newly created content is accessible and compliant with the organisation’s accessibility standards.

• Develop and maintain strong relationships with media contacts across the organisation’s geographical footprint.
• Write and distribute press releases, articles, statements and other media materials.
• Create and manage engaging e-newsletter campaigns.
• Coordinate and oversee media interviews involving staff, supporters and service users.
• Respond to media enquiries and identify opportunities to increase engagement and awareness.
• Work collaboratively with fundraising teams and volunteers to identify publicity opportunities.
• Support colleagues with drafting communications plans, media statements and key messaging.
• Respond proactively and reactively to current affairs, healthcare-related news and sector developments.

• Maintain and update the organisation’s website through the CMS, ensuring content remains accurate and up to date.
• Liaise with external web development agencies where required.
• Support ongoing website development projects and recommend improvements to usability and performance.
• Ensure website content is optimised for search engines (SEO).
• Contribute to and lead the implementation of the organisation’s social media strategy.
• Use analytics tools including Google Analytics, Mailchimp and social media insights to evaluate campaigns and produce reports for the management team.
• Stay informed about developments in digital marketing, technology, the charity sector and healthcare communications.

• Work collaboratively across teams to generate engaging and bespoke content for all communication channels.
• Produce a variety of content including case studies, client stories, news articles, videos, photography, data-led content and campaign materials.
• Lead on copywriting, editing and proofreading for all marketing communications.
• Manage the design, production and printing of organisational literature and promotional materials.
• Liaise with external suppliers including graphic designers, printers and creative agencies.
• Coordinate production of the annual newsletter brochure and annual report.
• Arrange photography and attend events, meetings or external visits where…