Social Media Specialist II

Yamaha Outboards is looking for a proactive, highly organized Social Media Specialist II tojoin our Marine Marketing team in Kennesaw, GA. This role will lead the day-to-day execution of organic social media across our priority channels as well as support thegrowth and quality of Yamaha Outboards’ social presence by planning, creating,coordinating, publishing, and optimizing content that connects with boating, fishing, andmarine lifestyle audiences.

As the Social Media Specialist II, this will be a hands-on role for someone who understands what strong social media looks like today.

The right candidate can write well, think visually,identify content opportunities, adapt messaging by platform, move quickly, and bring fresh ideas forward. They should be familiar with how trends emerge and evolve across platforms such as Tik Tok, Instagram Reels, and You Tube Shorts, with the judgment to determine which trends fit the Yamaha Outboards brand, audience, and voice. This person will help improve content quality, increase content throughput, strengthen community engagement, and support a more consistent pipeline of social first content across

Instagram, You Tube, Tik Tok, and Facebook.

This requires strong brand judgement, curiosity, and the ability to learn Yamaha Outboards’products, customers, boating and fishing audiences. The person in this role will be expected to protect Yamaha Outboards’ premium brand position, support the brand promise of “Reliability Starts Here.” and use sound judgement when engaging with customers, fans, dealers, influencers, ambassadors, internal teams, and external partners.

• Own the day-to-day execution of Yamaha Outboards’ organic social media presence across priority channels, including Instagram, You Tube, Tik Tok, and Facebook.
• Build and maintain forward-looking content calendars, ideally planned at least three months ahead, balancing product priorities, campaigns, lifestyle content, engagement posts, traffic driving content, and timely opportunities.
• Create, source, brief, edit, and coordinate platform native social content, with a strong focus on short-form video for Reels, Shorts, and Tik Tok.
• Manage the flow of content from outside content creators, including influencers, ambassadors, pro-staff, event partners, and other external contributors. This includes reviewing incoming content, identifying useable assets, coordinating usage needs, organizing files, requesting additional materials when needed, and helping turn creator supplied content into brand appropriate social posts.
• Write captions, hooks, post copy, community responses that reflect Yamaha Outboards’ brand voice and quality standards.
• Increase the quality, consistency, and volume of social content while maintaining accuracy, brand alignment, and approval discipline.
• Monitor collaborations, comments, messages, tags, and engagement opportunities, responding in a brand appropriate voice and escalating sensitive issues when needed.
• Use analytics and performance results to understand what is working, identify opportunities for improvement, and recommend practical monthly adjustments to content, cadence, and channel strategy.
• Stay current on social platform trends, competitor activity, audience behavior, content formats, and relevant boating, fishing, outdoor, and marine lifestyle.
• Support Yamaha Outboards marketing initiatives, including product launches, Yamaha Presents films, events, creator partnerships, content capture opportunities, and other brand storytelling efforts as needed.

• BA/BS degree in Marketing, Marketing Communications, related fields or equivalent combination of education and work experience.
• 3-5+ years of hands-on social media or digital marketing…