Marketing Specialist, and Residence

Marketing Specialist, Housing and Residence Life

Job

Location:

Kennesaw, Georgia

Full/Part Time:
Full Time

Regular/Temporary:
Regular

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University isone of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia.

We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders,lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division Iathletics draw students from throughout the region and from morethan 100 countries across the globe. Our university's vibrant culture, career opportunities,rich benefits, and valuesof respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice.

We are part ofthe

University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

(Primary Location for

Job Responsibilities ) Our Kennesaw campus is located at 1000

Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

1.Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas, Financial Aid, Housing and Residence Life,University Dining, Retail Services, Parking and Transportation,Talon One Service Center, Talon, Card Services, Door Access,Community and Profession Education, etc.)

2. Develops and maintains strong partnerships within theassigned department(s), understanding key business strategies,objectives, and project expectations to support marketing efforts and goals

3. Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meettheir objectives

4. Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement

5. Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team

6. Develops content ideas and works with creative team toproduce graphics for both digital and print materials

7. Works with communication team to create copy for print,email, social, etc. for various target audiences with various goalsfor the assigned department(s)

8. Works with digital marketing team to utilize email, web, andsocial media to drive users to the assigned department, enhance thebrand and promote events and programs

9. Coordinates and runs meetings with departmental leadership toreview communications, updates and goals of departments

10. Oversees the production process, day-to-day project activities and provides analytical data analysis for marketing materials related to assigned department(s)

11. Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department
¿ sgoals

12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website andprint materials and analyzes data to determine effectiveness.

Develops and manages the advertising message and concept direction ensuring brand consistency across marketing…