Product Launch Lead

Location:

Kennesaw, GA Travel:
Approximately 30%

Our client, a leading global manufacturer in the marine industry, is seeking an experienced Product Launch Lead to join its Marine team in Kennesaw, GA. This role will play a critical part in preparing the organization for new product releases by coordinating launch activities, managing product information, and ensuring teams have the materials and information needed for a successful introduction.

The Product Launch Lead will own and coordinate the product introduction process, working closely with Product Management, Marketing, Sales, Training, and other cross-functional teams to ensure new products are launch-ready.

This position is ideal for someone who combines strong product launch/project coordination experience with technical aptitude and polished communication skills. The successful candidate will be comfortable translating complex product information into clear, customer-focused messaging while managing multiple stakeholders, deliverables, and deadlines.

The Product Launch Lead will organize, maintain, and distribute accurate product information while coordinating the end-to-end product introduction process. This individual will manage launch timelines, product data, documentation, messaging, training materials, and cross-functional deliverables to ensure new products are introduced accurately and on schedule.

• Lead and coordinate the product introduction process in partnership with Product Managers and cross-functional teams.
• Manage launch timelines, deliverables, dependencies, and readiness activities while providing regular status updates to executive leadership.
• Develop and maintain accurate product information within the Product Information Management (PIM) system.
• Translate technical product information into customer-focused messaging, including features, benefits, competitive positioning, and product stories.
• Partner with Product Management and Marketing to develop content for print, digital, video, dealer-facing, and internal materials.
• Ensure consistent product information across Marketing, Sales, Training, Media, dealer, and other internal and external channels.
• Develop and deliver product-related training for internal teams, dealers, boat builders, and media as needed.
• Support the development of catalogs, specification sheets, launch materials, technical support content, and other product documentation.
• Coordinate product support assets with Marketing, video production, and technical training teams.
• Support product-related events including photoshoots, boat shows, media activities, and product launches.
• Participate in special projects and cross-functional initiatives supporting broader departmental and organizational objectives.

• Bachelor's degree or equivalent professional experience in a related field.
• 10+ years of experience in product management, product marketing, product introduction, product launch, or a closely related discipline.
• Extensive experience coordinating complex product launches and developing product-based materials.
• Demonstrated ability to manage launch schedules, cross-functional deliverables, and multiple stakeholders.
• Strong technical aptitude with the ability to understand technical products and translate product details into clear, customer-focused messaging.
• Experience with Product Information Management (PIM) systems strongly preferred.
• Proficiency with Microsoft Office, including Word, PowerPoint, Excel, and Outlook.
• Experience with enterprise systems such as SAP or the ability to quickly learn internal business systems.
• Marine, boating, or dealership experience is a strong plus.
• Product usage and application knowledge is highly…