Associate Director, Marketing and Communications, Enrollment Management

Work type:
Staff/Unclassified

Categories:
Full-time

Location:

Kent Campus
- Kent, OH

Physical

Location:

Kent Campus
- Kent, OH

$67,706 - $76,140

Basic Function:

Oversee the development, implementation, and evaluation of integrated strategic communications plans to recruit, engage and build relationships with prospective students and families. Reports to Director, Marketing and Communications, Enrollment Management.

Additional Basic Function – if applicable:

Not applicable.

Examples of Duties:

• Create and oversee integrated, strategic communications plans for all target populations within Enrollment Management CRM.
• Build automated and ad-hoc digital campaigns through Enrollment Management CRM and actively monitor performance.
• Provide data reports to Enrollment Management leadership detailing digital efforts through CRM.
• Make recommendations to leadership on how to strengthen overall marketing and communications plans, as well as recruitment campaigns, utilizing data from CRM.
• Work closely and coordinate with various Enrollment Management teams and departments to deploy targeted communications that are timely and relevant in the prospective student journey.
• Collaborate with college and campus partners to build targeted communications plans that support enrollment goals.
• Provide training opportunities for CRM users across the university, including campus and academic partners, to strengthen collaboration efforts.
• Develop and implement digital marketing strategies designed to drive conversions, applications, and enrollment.
• Develop and maintain a robust and user-friendly editorial calendar showcasing the efforts of each targeted population within the CRM.
• Monitor peer and competitor marketing and communications efforts to identify trends and creative approaches.
• Create compelling multichannel content for mediums including, but not limited to, email, print SMS, web, video, and social media.
• Provide project management for communications related assignments.
• Represent the division at various university meetings and committees.
• Supervise unclassified and classified employees within the marketing and communications area.
• May supervise students as assigned.
• Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Not applicable.

Minimum Qualifications:

Bachelor's degree in marketing, communications or relevant field and four years of experience in marketing, communications, or higher education.

License/Certification:

None.

Knowledge Of:

• Building targeted communications in CRM systems such as Slate
• Project management systems
• Social media platforms *
• Market analysis
• Web analytics *
• Communication metrics

Skill In:

• Applying flexible marketing strategies and tactics according to market needs
• Written and verbal communication, as demonstrated through experience writing for web, publications and/or marketing campaigns *
• Social media activities
• Management and leadership needed to supervise and motivate professional staff *
• Project management *
• Crafting compelling copy for a diverse range of audiences through demonstrated use of print, digital, and/or multi‑media platforms *

Ability To:

• Lead successful marketing campaigns *
• Manage priorities with challenging deadlines and successfully multi‑task *
• Manage substantial detail
• Work effectively in a collaborative environment
• Establish and maintain cooperative working relationships with technical staff and other co‑workers
• Provide leadership and direction *

Preferred Qualifications – if applicable:

Two years of experience in enrollment management or admissions and/or university communications.

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which may require assessments. Assessments could take the form of…